Video Marketing is the Future of Content Marketing Video marketing is without a doubt the main trend in terms of digital marketing and brands that ignore this movement could be left out of great opportunities in terms of digital marketing. Over the past 10 years, the digital landscape has changed significantly and videos have been an important part of this transformation. People have put their computers aside to pick up their smartphones and tablets, and consume content like never before on websites, social networks and streaming channels. As such, the video marketing landscape has also undergone radical transformations that have placed this digital marketing option at the top of the priority list for any brand.
Content succeeds when it delivers what consumers want, when and how they want it, and video marketing is a vital part of the strategy for anyone who is successful online today. In this fast-paced world we live in, videos fit into a category of content that provides the value, relevance, and flexibility consumers need. At the same time, videos cater to the On Demand lifestyle and culture , and of course, it’s great for marketing. Video marketing is an audiovisual content strategy that increasingly influences consumers’ purchasing decisions, and for this reason it cannot be left aside.
Video content goes viral Video Marketing A Valuable Content Approach Video Marketing in numbers Perhaps you are still unsure whether video marketing is the way to go. Well, in that case, we will present some numbers that speak for themselves. Here are some statistics to back up everything that was said above. According to HubSpot It is predicted that more than 85% of all web traffic by 2020 will be generated by video consumption.
One third of the time people spend online is spent watching videos
According to data from YouTube, mobile video consumption grows by 100% every year; 88% of marketers currently use videos in their digital marketing strategies; Video ads now account for more than 35% of all online advertising spend. Adding a video to your email marketing can increase click Embedding videos on landing pages can increase conversion rates. Of customers report that product videos help them make purchasing decisions . of people are more likely to buy a product online after watching a video about it; Video ads now account for more than of all online advertising spend.
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One of the strengths of video marketing is that it communicates the message visually, which means it is easier to remember compared to text-only content. Humans are essentially visual. Most of us process information based on what we see. A person is able to retain only 10 to 20 percent of written or spoken information, but almost 65 percent of visual information.
As a content marketing strategy
videos have countless applications, which is why they are the type of content that cannot be missing from any strategy. 2 – Video marketing can boost your website’s SEO Research shows that around 65% of decision-makers visit a company’s website after watching a brand video, and in this case we are talking about organic traffic, that is, access without having to pay anything. The quality and relevance of your content can drastically improve your website’s SEO , as it is one of the On Page SEO factors that most impacts Google’s algorithm.
This means quality traffic being generated to your website. If you submit these pieces to a video optimization process , they will not only stand out on YouTube and other channels, but they will also be able to generate exposure on Google’s answer pages, through video Rich Snippets. Plus, video can boost your conversion rates: HubSpot reports that 38% of business decision-makers contact a vendor after watching a branded video.
In online stores, videos increase the conversion rate Videos in online stores increase the conversion rate of product detail pages by up to 40%, a considerable increase, don’t you think? No wonder. There is no better way to present a product than a short video showing its details and features. Therefore, digital marketing for online stores currently has videos as an important ally, whether in the store itself or in marketing actions on social media.
Video content works well on all devices
Today, one of the biggest trends driving the world of digital marketing is responsive design. When content doesn’t perform well across devices, marketing efforts are compromised and suffer reduced effectiveness. Fortunately, video content is suitable for consumption on all devices, from computers to mobile phones. This amplifies the reach of video and makes it more user-friendly.
Video marketing helps strengthen your brand message When you incorporate the use of videos into your digital marketing plan , you have the perfect opportunity to enhance your brand message and direct communication. From simple features like design and branding to more advanced features like voice and content, video marketing is the ideal tool to strengthen your brand identity and ensure your customers know who you are.
Videos are champions of engagement on social media Videos are a content format that always stands out on social media. That’s why every social media marketing strategy should always include this element. By producing video content and publishing it on your social networks, you will be able to increase engagement on your publications and strengthen the relevance of your profile or page. Facebook’s algorithm , for example, gives a lot of weight to posts in video format.
This is yet another reason to
Include video marketing in your strategy for promoting products and services. Video Marketing Strategy 8 – Video content goes viral Videos trigger emotions. Visual information triggers a faster and stronger response than words. They help people engage with the content, and these emotional responses influence information retention and the virality of the content.
It is estimated that around 93% of people who consume videos on mobile devices share them with others. This is a massive share and is higher than the sharing rate of many other types of content. Video is shared 1,200% more than links and text combined. Hence the importance of a video marketing strategy. Video Marketing – A Valuable Content Approach Thanks to its viral nature, accessibility, simplicity and added value, video marketing stands out as a smart way to employ your content marketing efforts. Jon Mowat, in his book Video.
Marketing – How to use video mastery on digital channels , clearly shows, right from the start, that videos can very well replace conventional campaigns, when well planned and produced. Video marketing is an incredible way to create the importance of social media management for companies easy-to-consume content that is personal and makes a real impact on your audience. Video has unparalleled potential to generate emotionally driven sales and sales are always personally motivated at some level, don’t you agree? People want to feel good about their choice, and video marketing, when done “state of the art”, is the best way to create that feeling. Now that you know the advantages of video marketing and its potential, what do you think about incorporating this strategy into your marketing.
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Topics related to digital marketing by subscribing to our Newsletter. How to advertise on Google Learn about the options available and how much it costs For many people, knowing how to advertise on Google is still a major barrier to entering the world of online marketing. The problem is that the lack of this information could be causing them to miss out on several business opportunities. It is undeniable that Google is currently one of the largest media outlets in the world, and without a shadow of a doubt, advertising on this channel is a great opportunity to generate traffic and conversions for any type of website. Knowing this problem, we developed this article, where we intend to explain how to advertise on.
Google , showing the different options available, including some that you probably never even imagined existed. For example, did you know that you can advertise on Google for free? That’s right! There are a few options where you can advertise on Google without paying anything! How to advertise on Google across its various platforms 1 – How to advertise on Google Answers pages 2 – How to advertise on Google partner sites 3 – Remarketing Strategy 4 – How are ads charged on Google? 5 – How to advertise on Google for free 6 – How to advertise on Google in the organic results area How to advertise on Google across its various platforms Google has several platforms where you can display ads, such as search engine response pages.
Google partner sites
Gmail and practically all of its environments. For those of you who want to know how to advertise on Google, let’s start by talking about Google Ads, formerly Google AdWords, Google’s paid advertising platform, which will allow you to run your ads in asb directory environments such as: Google Answers Pages; Google partner sites; Google Shopping; Videos available on YouTube; Application Networking and Discovery. In this article, we will focus on the main networks, such as search and display, and on a strategy that we consider to be fundamental for success in this area, the Remarketing strategy.
How to advertise on Google Answers pages A common question about how to advertise on Google concerns what we call the Search Network , or Sponsored Links, those links that appear right at the top of the search engine’s response pages, and also at the bottom of the page . With an “Ad” tag next to it. These ads are positioned there because they participate in the Google Ads program , with ads that were created in what we call the Search Network, that is, ads that will only be displayed on the search engine’s response pages, in the first results. These ads are quite interesting, as they place companies in an extremely prominent position on Google’s answer pages, which we know is one of the first conditions for achieving a good volume of traffic from searches.