Trade fairs in industrial marketing: how digital strategy has taken hold
Trade shows in industrial marketing have always represented a large part of the investment in this sector — and one […]
B2B Lead
B2B Lead
B2B Lead
Why do content and metrics go hand in hand in B2B marketing?
In a time of pandemic, many marketing concepts and practices are being review by companies. This stance occurs both because
B2B Lead
The way we do social networking is already changing
What insights can we draw from social mia consumption – in the case of B2B marketing – amid the new coronavirus pandemic?
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Why online is keeping businesses afloat amid the crisis
Fac with a serious and uncertain pandemic, companies are looking for solutions so that their businesses do not suffer even
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How to measure content marketing performance in B2B?
Measuring B2B content marketing results allows B2B marketers to optimize their campaigns to drive greater engagement from their audiences. Trends
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Generating waste is the biggest threat to your content marketing
We already know – and we have been talking about this with our clients – that the avalanche of content
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What are Core Web Vitals and how do they impact SEO?
In early 2021, Google releas a new update to its algorithm that prioritizes user experience. Also known as the Core
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Email Marketing vs. Marketing Automation: Which is Better?
YES, email marketing is different from marketing automation. Basically, email marketing is sending emails to a bunch of people who
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How and why to do content gap analysis
Conducting a content gap analysis is an essential activity in any marketing project. The analysis allows the company to study
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The Metaverse and its Impact on B2B Marketing
The metaverse became the talk of the town in October 2021, when Mark Zuckerberg announced that the new name for Facebook ‘s
B2B Lead
How to generate conversions with organic traffic in B2B
Achieving conversions with organic traffic in B2B requires very different strategies than those that can be adopted in B2C. With longer funnels,
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6 Steps to Creating Lasting Sales and Marketing Alignment
Aligning sales and marketing is the ideal strategy for achieving positive results, and Account-Bas Marketing can help with this. ABM, or account-bas