What is Google My Business and how does it work? If you don’t already know what Google My Business is , you could be missing out on an exceptional opportunity to get free exposure on Google’s answer pages, especially if you have a small, local business. Created just over five […]
OIn today’s highly competitive market, well-developed B2B sales strategies are not only important, they are a critical differentiator. As the market grows in complexity and customer needs evolve, a solid strategy enables companies to identify and capitalize on opportunities more effectively. It also serves as a roadmap, guiding sales teams […]
Social Media Monitoring – Applications and Benefits In modern digital marketing, social media monitoring plays a key role in any campaign on these channels. It is impossible to imagine a marketing action on social media without an efficient strategy for monitoring publications and their impact on the public present on […]
Most people believe they make purchasing decisions rationally, but this is not the case. According to Harvard Business School Professor Emeritus Gerald Zaltman, consumer choices are primarily influenced by emotions. The Key to Closing More Clients. In his book, “How Customers Think: Essential Insights Into the Mind of the Market”, […]
What is Off Page SEO and how does this technique work? If you still don’t know what Off Page SEO is, don’t worry. In this article, we’ll show you everything you need to know about this important aspect of the process of optimizing websites for search engines. Off Page […]
company In this article, we will explore how HubSpot’s AI is helping businesses grow through process automation, data analysis, and personalization of customer experiences. Artificial Intelligence and HubSpot: What are the opportunities for companies? Integrating AI with CRM platforms opens up a wide range of opportunities for companies, allowing them […]
Video Marketing is the Future of Content Marketing Video marketing is without a doubt the main trend in terms of digital marketing and brands that ignore this movement could be left out of great opportunities in terms of digital marketing. Over the past 10 years, the digital landscape has changed […]
Content Marketing with T – A Powerful Partnership The combination of content marketing with ChatGPT , an artificial intelligence tool based on machine learning, has revolutionized this segment of digital marketing. Launched in 2019 by Open AI , with the support of Microsoft, the tool is already part of the […]
How to promote a beauty clinic on Instagram If you want to learn how to promote a beauty clinic on Instagram , in this article we will show you the basic guide to transform your Instagram profile into a real contact and sales generation machine. Social media is the ideal […]
transformation in the way you communicate with your audience on these channels. 1 – Understanding the Environment Our first tip is to understand the environment in which the action takes place. How can you create content for social media if you are not involved in the communication process of that […]
Search Engine Optimization – SEO The process of optimizing websites for search engines , through the application of SEO techniques, is one of the best options for generating high-quality traffic to your website. Search Marketing is one of the main sources of organic traffic, the kind you don’t have to […]
Heatmaps (ou mapas de calor) são uma ferramenta fundamental para otimizar a UX de um site. Estas soluções permitem, de facto, monitorizar o trabalho realizado pelo utilizador nas páginas de internet do seu domínio. Assim você pode descobrir o que funciona e o que não funciona. Por exemplo, você tem a capacidade […]