What do you do if suddenly a post starts reaching thousands of people, you start receiving hundreds of likes and comments, and you see that there are a lot of people sharing the post with their contacts? This is what happened to me last weekend with a post I made on the Facebook account of one of my clients , a winery where I am in charge of branding and communication. The publication went Winery Communication: Viral Publication on Social Networks viral. At first I thought, how good, this time we got it right with the theme and with the focus we gave to the post. Minutes later, when I saw the post skyrocket, I started thinking about how to make the most of the opportunity.
How to take advantage of a post that goes viral on social media
In this article I tell you what I do when I get a publication to go viral and how I try to get the most out of it . How to take advantage of a post that goes viral on social media It’s not every day that a post goes viral, unless you’re Winery Communication: Viral Publication on Social Networks an influencer with millions of followers, although it’s not that easy even for them. But I also don’t consider it to be just a matter of luck, but rather the consequence of prior work well done, together with knowing how to take advantage of the opportunity it represents. There we have two key points that will allow you to take advantage of a viral publication on social networks.
Provide continuity or extend the impact of a viral publication
A well-crafted publication. Memorable and powerful content that connects with people, and that transmits a message and an image consistent with the brand; his values, his personality. Without a doubt, a good publication will give us much more value than a poor, dull and superficial publication, which could even damage the image of the winery and the positioning of the brand in the Winery Communication: Viral Publication on Social Networks market. Take the people who interact in the publication from social networks to your website , a website prepared to publicize AGB Directory what makes your wines unique, with texts and images that inspire. Strengthen the SEO or natural positioning in Google of the winery and/or wine brand by including in the viral publication a link to a page and topic that is interesting to position on the Internet.