Website analytics tools like Google Analytics are invaluable. These metrics track the demographics of visitors to your website. Many analytics tools can determine important information, such as where your website visitors come from, what keywords they searched, and how long they spend on specific pages.
Use this measurable data to identify what works, what needs improvement, and what to stop wasting time and money on.
Read More: How to Prepare for Google Analytics 4
PAID Ways to Boost Website Traffic
8. Google Ads
With Google Ads, you pay to have a landing page of stockholder database your website appear at the top of search results for specific keywords. When a user searches for those keywords, Google displays and ranks the paid results according to the ad’s relevance.
Since these paid search ads appear at the very top of the results pages, this kind of exposure is a great way to increase traffic to your website. In addition, you only pay when someone clicks on your ad.
Read More: How to Choose the Right Keywords for Google Ads
9. Google Maps advertising
The Google Ads platform also lets you select preferences, so your for example you can look at payment business appears at the top of Google Maps search results. There’s an indicator next to your listing to show it’s a paid result, but the exposure you get from this top spot is invaluable.
10. Social media advertising
With social media advertising, you’re paying to show up in relevant feeds – unlike search advertising, where you’re paying to show up in the top spot for relevant queries. Both forms of advertising allow you to specify your target audience. However, social media advertising offers more psychographic data, which provides excellent targeting.
11. Retargeting
Retargeting ads are placed in front of people who have already visited your site without buying. They appear on social media feeds and websites to remind visitors of your products and services. Retargeting allows you to retarget them with relevant ads when they visit other websites.
12. Display advertising
Display advertising comprises small digital banners or billboards azerbaijan business directory placed in and around keyword search pages, blogs, websites, etc. They’re usually visual ads with little text and are great for promoting your brand to people searching for similar products and services. Display ads can be animated or still images.