Purchase might involve a ceo, a head of it, and a procurement manager, each with . Different motivations and information needs this foundational step ensures your marketing and sales efforts are . Precisely targeted, leading to higher quality leads 2 map content to each funnel stage content . Is the fuel that drives your sales funnel the type of content you create must . Align with the prospect’s mindset at each stage awareness tofu goal educate, inform, and generate .
Interest content examples blog posts
Interest content examples blog posts, infographics, social media updates, whitepapers, industry reports, webinars introductory, podcasts, . Seooptimized articles addressing common pain points focus highlevel problem identification, thought leadership, broad appeal avoid . Overt sales pitches consideration mofu goal provide shop solutions, demonstrate expertise, build trust content examples case . Studies, detailed whitepapers, solution guides, comparison sheets, product demos overview, workshops, expert messaging each leads specific interests webinars, downloadable templates, . Industry benchmarks focus how your solution addresses specific pain points, highlighting benefits, competitive differentiation decision .
Bofu goal facilitate conversion provide
Bofu goal facilitate conversion, provide final assurance content examples free trials, personalized demos, consultations, pricing . Guides, testimonials, roi calculators, implementation guides, security whitepapers, detailed proposals, faqs focus overcoming objections, proving . Value, clear calls to action retention advocacy postpurchase goal ensure customer satisfaction, encourage repeat business . And referrals content examples onboarding guides, user manuals, customer support resources, exclusive content for customers, . Advanced training webinars, loyalty programs, referral incentives focus ongoing value, building relationships, fostering a community .
3 choose right channels tactics
3 choose the right channels and tactics the channels you use to distribute your content . Are just as important as the content itself organic search seo essential for tofu phone number business leads and . Mofu optimizing your website and content for relevant keywords ensures prospects can find you when . Searching for solutions content marketing the overarching strategy for distributing your content across various channels . Social media marketing linkedin is paramount for b2b other platforms like twitter, facebook, and even .