Macquarie Southern Cross Media (MSCM) has announced today that high definition television will be available to regional viewers of Southern Cross Ten who currently receive our high definition (HD) service in New South Wales. Queensland. Victoria and the ACT for the first time from 2 July. 2009.
MSCM’s Southern Cross Ten network will launch ONE HD to regional viewers who receive our HD service in these three states subject to digital coverage. Viewers will require a HD set top box or television to receive ONE HD. ONE HD will be broadcast on Channel 50 which should be tuned in to the television sets of all viewers with a HD Set Top Box or built in tuner.
Advertising Agencies make my logo bigger
This video is so near the truth – it isn’t funny! I’m wrong. it’s still funny. But. I hope those business people & marketers that want their logo’s bigger or want star bursts understand this video is satire.
And to all those designers & creatives who allow this to happen or don’t understand its WRONG – ya idiots.
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Chris Anderson’s book ‘The Long Tail’ is a must rea Posted by gordon on June 14th. 2009
But now. I’ve read it. And guess what? Chris Anderson has written an astonishing book which explores the future of business. He has truly opened my eyes to the possibilities & opportunities of niche markets.
Chris Anderson excellent book shop explains how businesses which have mainly a digitally driven distribution and inventory business model can generate healthy profits out of selling small volumes of hard to find things to lots of people i.e.
Like Al Ries & Jack Trout’s book Positioning
I believe the The Long Tail is an important piece of marketing philosophy that belongs in the lecture theatre’s of our Universities.
If taught well & if you throw in a few pictures. even accountants and lawyers may overtime get to understand these principles.
Rupert on the future of printed media
IT’S A SHAME. but whenever people mention journalism or citizen journalism it incites heated passion. For that reason. Rupert benefits of using gifs for product demos Murdoch’s recent predictions that newspapers will be completely digitalised within two to three years made me want to speak out.
I like reading printed newspapers. What’s more I like reading free online blogs and news sites. What today’s media mogul like Rupert forget is that the world has changed. It’s a place where one size doesn’t fit all – especially in the case of news media.
Thinking of advertising in YellowPages?
Posted by gordon on June 8th. 2009
Yellow or Google? Is a very good coupon b2c question posed by Media Hunter on Sticky Advertising’s GetSticky website.
Media Hunter asks – if you had 30 seconds to decide and you were offered the option of having the first advert in your category of Yellow Pages or first result on Google which would you choose?