Are direct mail marketing campaigns still effective in 2024? The short answer is yes because direct mail cuts through the digital noise and delivers personalized messages directly to consumers.
Did you know the response rate for direct mail is 3.7%, while email is only about.
The Staying Power of Direct Mail in the Digital Age
Direct mail is different from the fleeting nature of an online ad or email – it establishes a tangible connection with your audience.
According to an extensive United States Postal Service study, direct mail appeals to all generations, especially those with the most spending power.
In fact, 71% of Gen X consumers say mail is more personal than gambling data india online communications. Gen X and older demographics tend to favor receiving promotional materials by direct mail over emails and apps.
The study also found that millennials are “directly motivated by a mail piece – whether that means making a purchase or sharing the information provided with someone else.”
But it’s not just older generations who are drawn to direct mail. The study found that 72% of Gen Z consumers “would be disappointed to no longer receive mail and say they are excited to discover what the mail brings every day.”
Read More: Direct Mail Marketing 2.0
Everything Old is New Again – Including Direct Mail
Years ago, people grew tired of piles and piles of “junk. A mail” in their mailboxes and threw them in the trash, unopened. So, companies gradually shifted from traditional marketing campaigns to an almost exclusively digital approach.
But today’s consumer receives thousands of emails a month but only a few pieces can you use an email archiving system to store important messages of direct mail each week.
Once written off as ineffective, direct mail is back. In 2022, direct mail showed an ROI of 43%. So, now that the popularity of direct mail is growing, how do we take advantage of this in our digital era?
Integrate Direct Mail and Digital Marketing
QR codes tie the physical and digital worlds together when incorporated into a mail piece. And USPS offers promotional discounts for using them in your mail pieces.
This integrated approach also promotes multiple engagements united states business directory with your brand, which increases the likelihood of conversion.