YES, email marketing is different from marketing automation. Basically, email marketing is sending emails to a bunch of people who have sign up for your email list. The email list can be of any size: from hundrs to thousands. The emails that a B2B company typically sends are important business updates. New product launches, newsletters, or some type of promotional content, depending on the nature of the business. These emails can be sent manually or automatically.
Using features like segmentation, tags, etc., you can divide. Your contacts india email list 20 millions contact leads into different segments and send specific emails to those segments only. Similarly, you can use dynamic email marketing to send personaliz emails to your contacts.
Marketing automation tools have improv over time and many now combine CRM and Sales platforms. To learn more, check out our special feature on CRM solutions.
So, no marketing automation?
In fact, it is possible to use automation to automate certain search engine optimization for ecommerce: why you ne seo to grow your global business tasks . For example, you can set up automation rules. That would be trigger by certain events and in turn lead to some other event.
Or you can set up an email schule, which is a series of automat emails sent on. A pre-set schule to specific contacts. For example, when a new user signs up, they’ll receive two or three emails in a sequence introducing you to your product or service, for example.
Using Automation for Lead Generation
Marketing automation can also be useful in the middle of the funnel , for example when a lead signs up for a free trial. Here’s an example of an automat workflow you might choose to set up:
- First, send a welcome email and encourage your prospect to trust review start using your solution by highlighting the product’s key features and functions.
- After a few days of evaluation, a second email can be sent to check how your customer is using your tool. In this communication, you can also highlight important features of your solution.
Using Marketing Automation for Customer Retention
It’s a well-known fact that it’s easier (and cheaper) for businesses to retain customers and grow business with existing customers than it is to go out and find new ones. You simply can’t afford to neglect contacts once they become customers — not to mention the opportunity you may be missing out on to generate positive “word of mouth” marketing.
Marketing automation can be very useful here, as a way to stay in touch and support ongoing engagement without putting extra time pressure on team members. The process can also flag contacts who are likely to buy again or highlight those who have gone cold.