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Lead generation is the process of finding new people. These people may want to buy your product or service.
You collect their contact details. This can be their name, phone number, or email address. Then you contact them with offers.
What is Lead Generation?
There are two types of lead generation. One is B2C. The other is B2B.
Let’s see what they mean.
B2C means Business to Consumer. Why is Lead In B2C, you sell your product directly to a customer.
For example, selling clothes to customers online is B2C.
B2C lead generation means finding does a professional website need seo? people who may want your product. You can use social media, ads, or emails.
It is often fast and short. People usually decide quickly if they want to buy.
What is B2B Lead Generation?
B2B means Business to Business. Here, your customer is another company.
For example, selling office software to a company is B2B.
B2B lead generation is finding other businesses that need your service. You may reach out through LinkedIn or cold emails.
B2B takes more time. Why is Lead There are more steps and people involved in the buying process.
What is Lead Nurturing?
Lead nurturing is keeping in touch with your leads. You want to help them trust your brand.
You send helpful content, guides, or united states business directory offers over time. This helps them move toward buying.
It is like planting a seed and watering it. Over time, it grows into a sale.
Not every lead will buy today. Some people need more time or more information.
If you stop talking to them, they may forget you. Lead nurturing helps you stay in their mind.