Think about the last time you looked for a local business. Did you use your phone and search “[service] near me?”
If so, you aren’t alone. Over the last few years, there has been a 200% increase in ‘near me’ searches. So, if a local business isn’t easily found in a search result, it won’t show up among the competition.
Digital Listings Management is a service that has been on the market for a while, but most small and medium-sized businesses are just learning about its essential benefits.
What is Digital Listings Management?
Your business’s listing information is crucial to promoting bc data india and maintaining your online presence. Potential customers, search engines, and web crawlers need accurate and consistent information to find your business.
Digital Listings Management is a service that publishes and maintains your company’s name, address, phone numbers, and other essential information online. With this service, your data is up-to-date and consistent across all search engines, apps, voice assistants, GPS systems, social networks, and hundreds of websites.
And it’s not just brick-and-mortar businesses that need local listing management. Now that millions of searches are performed every day, even entirely online businesses need to ensure their information is updated and accurate.
4 Benefits of Digital Listings Management
There are many benefits of Listings Management for your local business. Not identifying marketing resource needs only will it increase your online visibility and improve your chances of getting found online by potential customers – but it’s also a way for your business to reach a broader audience. Here is a list of the top four benefits of local listings.
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1. Increases Online Visibility
The days of browsing through the Yellow Pages are long gone! Today, people expect to find a local business in less than a second on Google. That’s why listings in online directories, and other search engine optimization strategies, are essential. Increased online visibility boosts website traffic – and leads to more in-person visits to a storefront.
According to Search Engine Journal, 58% of consumers use voice search to find local business information. And when a customer asks Google for a local business via voice search, Google doesn’t provide information for businesses that lack online listings.
Read More: Should You Optimize for Desktop, Mobile, or Voice?
Digital Listings Management makes sure your information displays australia database directory accurately online so customers can contact your local business quickly.
2. Improves Reputation with Consumers
65% of consumers trust online search engines the most when researching local businesses. So, unless they already know and like a business, consumers are more likely to try a well-reviewed local business on Google.