Anyone who has 5 seo tips heard of SEO knows that Google’s algorithms are constantly being updated, and being aware of these changes is essential to staying among the top positions on Google .
In this article, you will learn more about SEO tips:
What is Google’s algorithm and how does it work?
How algorithm updates impact your website’s rankings
SEO tips in a simple and practical way
What are Google algorithm updates?
Google algorithm updates are changes to the search ranking system that determine how web pages are ordered in search results.
Google makes “small” updates on a regular basis, which often go unnoticed
Updates to its core git best practices algorithm occur about 2 to 3 times a year , and are quite significant and can drastically impact a website’s traffic .
Google describes these updates as “broad changes,” impacting multiple ranking factors simultaneously, rather than making small adjustments.
The main goal of these updates is to refine
Google’s ability to understand and rank content, ensuring that users find useful and relevant information.
As John Mueller, one of Google’s top SEO experts , stated when asked about the latest change in August 2024:
“This latest update why google ads verification matters takes into account we’ve heard from some creators and others over the past few months. As always, we aim to connect people with a variety of high-quality sites, including ‘small’ or ‘independent’ sites that are creating useful, original content on relevant searches. This is an area we’ll continue to address in future updates.”
SEO with search engine optimization
How do algorithm updates work?
algorithm updates
Think of Google’s algorithm updates as a reevaluation of the criteria to assign a quality score to each website. This score is made up of several factors, including:
Content Quality: Content must be original, informative and relevant, meeting user expectations and standing out in search results.
Link Quality: Inbound links from reputable sites can increase your site’s authority
EEAT (Experience, Expertise, Authoritativeness and Trust): Experience, expertise, authority and trust are fundamental to sale leads ensuring that the content is reliable and well .
Technical SEO: Technical aspects such as loading , site structure and mobile usability are essential for a good user experience and efficient indexing by Google.
It’s important to remember that during an update, Google may decide to give more weight to certain factors that weren’t as important in the past.
Understanding how Google algorithm updates work and staying on top of these updates is essential to adapting your SEO strategies and keeping your website in the best positions on Google .
Impact of updates on websites
According to data by Statcounter , in September 2024, more than 90% of searches made on search engines are through Google, and in second place Bing with 3.95%.
This means that the impact of algorithm updates on websites can be extremely significant, affecting their visibility, positioning and traffic .
But why do Google algorithm updates have such an impact on websites?
Google’s algorithm updates have such an impact on websites because they determine how websites are in search results. Google’s aim is to always improve searches and to do this, updates, lots of updates, are necessary.