Link building for B2B is one of the most misunderstood aspects of a digital marketing strategy. In B2B, this is even more complex, due to the lack of blogs and other organic channels to do this type of work in Brazil. Some companies avoid the term completely, while others end up outsourcing the service – and often being penaliz for it.
What is Link Building for B2B?
Just like for B2C websites, link building for B2B is a search engine optimization guyana email list 39,863 contact leads technique that increases the ranking of websites organically. Links are one of the main ways search engine algorithms determine the relevance of a page. Having a good number of links to a website indicates that the content there is valuable.
Is Link Building Good for SEO?
SEO is a very important technique in acquiring B2B leads, and link building is very important. Even though there is still a lot of controversy surrounding this topic, links are one of the most important ranking factors for search engines like Google. Indexers analyze the number of links pointing to a given page to check its quality. The more quality links a web page has, the higher it will rank.
Regardless of how you choose to manage your B2B link building how to create an international market entry strategy strategy, here are some myths and truths that should be consider when executing it. There are mistakes that can be avoid – so that your company can be successful in the long term. Check them out:
Myth 1: Links must meet a minimum DA to have value
A common mistake webmasters make is relying on third-party metrics like Domain Authority, Domain Rating, or Citation Flow when deciding on link opportunities.
For example, domain authority is Moz ‘s methodology of assessing a website’s ability to rank and has no bearing on a website’s ability to pass link equity to other websites.
Myth 2: It’s worth relying on guest blogging or link networks
Google has been clear about this for many years – guest blogging and trust review buying links as link building tactics violate their webmaster guidelines.
If you’re currently getting these types of links, especially in large numbers or as a large percentage of your backlink profile, it’s time to stop. While these types of tactics are easy to use and scale, it’s only a matter of time before Google catches on to this issue and penalizes your site.