How and why to do content gap analysis
Conducting a content gap analysis is an essential activity in any marketing project. The analysis allows the company to study […]
B2B Lead
B2B Lead
B2B Lead
The Metaverse and its Impact on B2B Marketing
The metaverse became the talk of the town in October 2021, when Mark Zuckerberg announced that the new name for Facebook ‘s
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How to generate conversions with organic traffic in B2B
Achieving conversions with organic traffic in B2B requires very different strategies than those that can be adopted in B2C. With longer funnels,
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6 Steps to Creating Lasting Sales and Marketing Alignment
Aligning sales and marketing is the ideal strategy for achieving positive results, and Account-Bas Marketing can help with this. ABM, or account-bas
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5 myths and truths about Link Building for B2B
Link building for B2B is one of the most misunderstood aspects of a digital marketing strategy. In B2B, this is even more
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Status of B2B Marketing: Digital Agencies Lack Technical Preparation
“Pejotization” of the sector, lack of technology and specializ labor. These are some of the factors that lead at least
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What you need to know about migrating to GA4
Starting next July, Universal Analytics – Google’s web traffic analysis tool – will no longer collect any data. From that
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4 Enterprise SEO Trends That Could Change the Game This Year
With more and more companies consolidating their websites into a single address, it is essential to manage corporate SEO –
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4 trends that are shaping B2B sales today
As the market continues to change and develop, we are beginning to realize that, in the face of macroeconomic challenges, B2B
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5 reasons why you should NOT invest in content marketing
You’ve probably heard things like: “ Content is king ”, “You need a blog”, “Invest in content marketing for long-term growth”. But what if we
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Google Ads indicator will show campaign limited by bids
The world of digital marketing is constantly evolving, and one of the most crucial platforms for marketers is Google Ads.
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The importance of digital marketing for business in 2024
Digital marketing for businesses has become a key tool for companies to increase their sales. Digital channels are essential for