Keys to making your Mother’s Every year, more users are anticipating Mother’s Day in their online searches. This date represents a commercial opportunity, but also a challenge: the market is flooded with similar messages. Keep these key points in mind to help you create campaigns that resonate with your audience:
Use AI with appropriate human inspiration Keys to making your Mother’s
Artificial intelligence can be a valuable tool for generating marketing content. However, it’s critical to guide it with human inspiration that defines the whatsapp data tone of voice and focus of the message. On Mother’s Day, affectionate and playful tones often work. Brevo has its own artificial intelligence agent, Aura AI, to create your campaigns, available on all plans.
Keys to making your Mother’s Collect data on your customers : Knowing whether your target audience buys gifts for their mothers and what types of products they prefer allows you to optimize your resources and better personalize offers. “Traditional” gifts like clothing, chocolates, or cosmetics remain the favorites in Latin America. A CDP (Customer Data Platform) helps you gather information about your customers from a variety of data sources, both online and offline .
Adapt your message to the channel and advertising format
Each communication channel has its own characteristics and requires a specific approach. According to a 2022 Adcolony study, 64% of Latin Americans choose to buy Mother’s Day gifts online, and two out of three of them use their mobile phone to chatbot for whatsapp: optimizing customer service in the digital age make the purchase.
Personalize campaigns based on your target audience : Personalization is key to increasing the relevance of your messages and improving the effectiveness of your campaigns. You can use tools like Aura to apply AI-powered predictive segmentation , which allows you to create highly personalized messages based on each customer’s interests and needs.
Include a clear and timely call to action : Users should quickly understand what action they need to take to take advantage of the value you offer. On key dates like Mother’s Day and Black Friday, time is of the essence, and this precept becomes even more essential.
Anticipate practical information : Keys to making your Mother’s
Facilitate the purchasing decision by providing useful and relevant information, such as order deadlines to ensure on-time delivery.
Measure impact and adjust in real time : Digital marketing offers the advantage of measuring campaign performance in real time. While there are phone number iran general trends (such as reward motivation, high-quality products, relevance, and good customer service), it’s critical to validate what motivates your specific target audience.