Looking for inspiration for your Mother’s Day marketing campaigns? In this article, we’ve compiled six examples of Mother’s Day email, TikTok, and Instagram campaigns to inspire you. We’ll also show you a practical example of using artificial intelligence to create marketing content.
Mother’s Day is a commercial opportunity in much of the world: in the United States, spending on this holiday has doubled in the last 15 years 1 . In Mexico, 61% of shoppers save in the weeks leading up to these purchases 2 . Additionally, more and more purchases are being made online, so a presence on digital channels is important.
In 2025, Mother’s Day will be celebrated on
May 4th in Spain, May 10th in Mexico, May 11th in telegram data Colombia and Peru, and October 19th in Argentina. Although dates vary, the campaigns below can be adapted to different countries and cultures:
| Campaign company | Channel | Highlights |
|---|---|---|
| Colvin | Email marketing | Interactive email with a dynamic GIF to highlight the product variety. Option to pause Mother’s Day emails without unsubscribing. |
| Brevo (Aura AI) | Email marketing | Case study of an AI-powered Mother’s Day email marketing campaign. |
| Adidas | Email marketing | A thank you message to mothers that prioritizes emotional connection over product introductions. |
| Druni | Social networks (TikTok) | Every detail is designed to appeal to a young audience: low prices as an opening hook , a fast pace, a casual tone, and modern cultural references. |
| Cristalplaque | Social networks (TikTok) | A personal story of a young entrepreneur to resonate with young audiences. Fast shipping within 24 hours. |
| Anhelodeco | Social networks (Instagram) | Carefully crafted photographs with warm tones. A call to action facilitates purchasing via the online store, DM, or WhatsApp. |
Inspire your Mother’s Day campaigns with your AI team
Aura AI helps you create personalized content for your email marketing campaigns and more, in seconds. Available on all plans.
1 Data collected in 2024 by the US National Retail Federation.
2 Survey of the Retail Trade Center of the Tec de Monterrey Business School conducted in 2023, with a base of 439 participants.
Table of Contents
- 6 examples of Mother’s Day marketing google increasingly values quality content campaigns
- Colvin: dynamic and fresh email marketing (like its flowers)
- Brevo Aura AI:
- Adidas: Email marketing that prioritizes emotional connection
- Druni: Product Sets and TikTok Language
- Cristalplaque: storytelling to sell on TikTok
- Anhelodeco: launch of a special collection for Mother’s Day
- Keys to making your Mother’s Day campaign effective
Important notice: Brevo, the publisher of this guide, is an email marketing solutions provider. However, this article offers generic information phone number iran that is also applicable to other email marketing tools on the market. The article presents Brevo’s “Aura” feature in one of the educational examples on the use of AI in marketing. The other examples are based on real-life campaigns created with various platforms, selected for their illustrative and inspiring value.