For example, a marketing bot s
hould be able to analyze which ad or keyword IG Database attract a user to your site. It should be capable of supporting chat re-engagement and nurturing (BB sales cycles are typically long). It should also provide robust analytics that give insights into what the prospect is looking for. Finally, a marketing bot should be able to integrate conversational marketing automation seamlessly with CRM systems of record, such as Salesforce, Marketo, Eloqua, or equivalent systems.
Conversa
tional commerce is a
relatively new use cas Trello Trello is a content management platform that helps teams that is gaining popularity in Asia on platforms like WeChat. From booking a flight to booking an activity at a destination, this can all be done without ever having to download an app. Just open Messenger, search for your airline, and book. KLM is a great example: from managing your book flights to issuing a refund, their bot is there to help.
Bots can also be us to unify systems
and erase data silos via third-party integrations. In fact, integrations power every use case because they are truly a necessity. If you want to send data collect in your web chat to a CRM application like Salesforce or HubSpot, you’ll ne to connect your bot to it via an API.
A great example I’ve been a
part of recently is enabling verification of insurance benefits within chat to automate the qualifying process of potential patients and then sharing that data with their electronic health records (EHRs). This has sav behavioral health centers, insurance companies, healthcare providers, hospitals, and admissions officers hundrs of hours spent on calls that didn’t convert.
Entertainment is another great use case for bots: whether it’s via a game, fun facts, or a quiz don’t underestimate the value these can bring to a wide or niche audience. These bots have been us as great hooks to bring in an audience to generate brand awareness and build rapport with each individual. This use case is one I’ve work on a lot from building my own