Marketing management: focus on results
Marketing management plays   a fundamental role in the success of any company, but its importance is even more evident in B2B Software […]
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How does lead management impact sales?
Lead management is   a fundamental strategy for the success of marketing and sales teams. It is a practice that can make all
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Is b2b influencer marketing worth it?
Influencer marketing has   become a powerful tactic in the marketing strategy arsenal, providing visibility and engagement for countless brands. However, when it
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What is the best data analysis methodology in marketing?
Data analysis is a fundamental pillar in contemporary digital marketing. As companies seek more effective results and qualifi leads, choosing.
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Strategic marketing management for saas: what to bet on?
Strategic marketing management is   one of the essential pillars for the success of any company, especially in the competitive scenario of B2B
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How to create a content outline for instagram?
Creating a strategic Instagram content agenda is not just a routine task, but a crucial piece of the digital strategy
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What changes in the B2B marketing strategy
Marketing metrics are undergoing a dramatic shift. For many years, MQL (marketing qualified lead) was the dominant metric used by marketers to
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How Sales Forecasting Tools Can Transform Your Business
Sales forecasting is the process of estimating a company’s future sales based on historical data, market insights, and analytics. It
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The secret to ranking at the top of Google
On-page SEO refers to optimization practices performed directly on a website’s code and content. This includes elements such as titles,
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End of third-party cookies: what does this mean for marketing?
Third-party cookies are small text files sav in a web browser by third-party websites to track a user’s online activity.
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Avoid these email marketing mistakes and increase your results
Email marketing is one of the most powerful digital marketing tools for B2B companies . However, some email marketing mistakes
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What is B2B purchase intent data and how to use it
In a scenario where 67% of B2B purchasing decisions are influenc by digital data. Purchase intent data has become a