To ensure your messages are well received, effective, and comply with messaging regulations, it’s essential to implement good practices. Beyond a good digital marketing or communications strategy, remember that it’s not just about avoiding blockages, but also about generating valuable interactions that can translate into conversions and customer loyalty.
Below, we’ll explain how to structure and send promotional messages without compromising the user experience, so you can engage with customers naturally.
1. Get permission before sending messages
The first step to an effective conversational phone number list marketing strategy is to ensure users want to receive your messages. WhatsApp and other messaging platforms penalize unsolicited messages. Therefore, it’s important to obtain each contact’s consent before sending promotional information.
Some ways to obtain this consent include:
- Forms on your website: Add a checkbox to your registration forms where users can opt in to receive WhatsApp communications.
- Confirmations within WhatsApp: Send a welcome message after the first interaction and request confirmation to receive future promotions.
- Opt-in on social media whatsapp mass mailings: key details and keys or ads: Use Facebook Ads campaigns with a WhatsApp button to generate interested leads who agree to receive information.
Having this permission not only prevents blocking, but also improves the response rate and effectiveness of campaigns.
2. Personalize content for each client
Sending generic messages can give the impression of spam and significantly reduce engagement rates. On the other hand, personalized messages build trust and increase the likelihood that customers will be interested in your offer.
How to personalize your messages effectively?
- Use the customer’s name: A message b2b reviews that starts with “Hi, John” instead of an impersonal “Hello” creates an immediate positive impact.
- Tailor your offer to their interests: If a customer is interested in a product, send them relevant information. Don’t send generic messages about your entire offering.
- Use interaction history: If a customer has inquired about a service, you can follow up with a timely message.
Example of a personalized message:
Generic message: “Take advantage of our special promotion on all our products. Buy now.”
Personalized message: “Hi, Juan. We noticed you’re interested in our athletic shoes. This week we’re offering 15% off the category you liked. Would you like more details?”
The difference is clear: the second message is more relevant, creates a connection with the user, and avoids being perceived as invasive.
3. Avoid overloading with too many messages
One of the most common mistakes in WhatsApp marketing is sending messages too frequently. Even if the customer has given their consent, receiving promotions every day can be annoying and lead to blocks or unsubscribes.
To avoid this, keep in mind:
- Recommended frequency: Do not send promotional messages more than two or three times per week, unless the user has requested frequent information.
- Sending at appropriate times: Avoid sending messages at inconvenient times, such as early in the morning or late at night.
- Alternate promotional content with added value: Not all messages have to be sales-driven. Share tips, news, or useful information to keep users engaged.
Example of a bad practice:
A customer receives three consecutive messages in a single day with different promotions. This generates rejection and can lead to blocking the number.
Example of a good practice:
The customer receives a message with a special offer at the beginning of the week. They then receive another message midweek with product information. Finally, they receive a final reminder message at the end of the promotion.
4. Use a conversational and helpful tone
The tone in which a message is delivered can make the difference between being ignored or generating an effective conversation. An overly promotional or aggressive message can be counterproductive, while a conversational one builds trust and increases response rates.
Tips for achieving the right tone:
- Avoid overly salesy language: Messages like “Buy now! Last units available” can be perceived as pressure. Instead, opt for “We’re letting you know our promotion is about to end. Would you like more information?”
- Include open-ended questions: A “Would you like to know more about this product?” encourages conversation, rather than just providing information.
- Offer solutions instead of just selling: A message that explains how a product can solve a need is more effective than simply highlighting discounts.
Example of a well-structured message:
Direct promotional message: “50% off in our store. Buy now before they’re gone.”
Conversational message: “Hi, Juan. We know you’re looking to upgrade your athletic shoes. This week we have a special promotion with 50% off the category you’re interested in. Would you like to know more details?”
This approach not only improves message perception, but also encourages conversation and increases the likelihood of conversion.