Rémy Bricka is good… in music. And even then. There was only one, and I’m not sure many people under 40 would know him.
To solve these problems, why personas are not (necessarily) the solution
On the other hand, the super generalist Who among who knows or can do accurate mobile phone number list everything to develop his business is less obvious. We are so afraid of missing out on a potential prospect (for a mission that we would otherwise have difficulty fulfilling) that we are often tempted to spread ourselves too thin, to say yes to everything. While experience shows that it is generally the most targeted profiles and offers that work best.
Between the surgeon who sees you in 2 days for knee surgery between an ankle and a good practices for sending messages without being marked as spam hip and the hyper specialist who only does that and sees you in 1 month, I think many will wait 1 month.
The customer has a problem and will generally tend to prefer an interlocutor who knows, who knows how to manage and who is a specific expert rather than a generalist who could do it.
The Persona is an element that comes up often, almost systematically in fac
Unfortunately, this is often a huge source of errors and failures. We create personas because we have to, because everyone is talking about them, but without really knowing what we should put in them. At least we have a clear conscience and we tell ourselves that we did the job.
Very often, personas are based on socio-demographic criteria. And that’s cyprus business directory where the drama begins. I’m not the only one saying this. A great article on
“Marketers who rely on demographic data to reach consumers risk missing out on over 70% of potential buyers. Why? Because this data rarely tells the whole story. Understanding intent is far more powerful.” Lisa Gevelber, VP of Marketing at Google.