TikTok currently has over a billion monthly active users and is quickly becoming one of the world’s most popular social media platforms! And while its massive number of users is reason enough for businesses to use the platform, there’s an even bigger reason. TikTok users spend around $110 million per month, making it the top-grossing non-gaming app.
Top 5 Reasons to Use TikTok for Your Business
TikTok’s popularity is growing daily and is showing no signs of skype database slowing down. Over the last two years, TikTok has become the go-to platform for small and medium-sized businesses. According to a Capterra survey of 164 restaurant and retail businesses, 78% of the small businesses who use it have seen a positive return on investment from the app. And 49% of TikTok users say it influenced their purchasing decisions. That’s why it’s setting the stage to become a powerful tool that businesses can no longer ignore.
1. Increase Conversion Rate
TikTok is popular because the platform’s relatable and creative content appeals to users of all ages. TikTok for small businesses is can help you organically reach a larger audience and increase your conversion rate.
How? You can instantly attract and engage the viewer’s attention by creatively showcasing your products and services. Use short, concise, and creative videos about your product or service that will grab people’s attention. Then encourage them to check out, sign up, etc. A TikTok study found that you can increase conversion by 152% by adding Calls to Action (CTAs) in your videos.
2. Connects You to Millennials
Millennials currently comprise 31% of TikTok users, however, they are the fastest-growing age group on the app. According to a TikTok study, 37% of TikTok users immediately try to buy a product when they discover it. And they’re interested in brands that create interesting and engaging content for their company.
Your business can reach a new audience and build brand awareness by creating entertaining, informative, and creative videos.
3. Make Your Marketing Look and Feel Organic
TikTok for business marketing doesn’t look or feel like marketing because it has a different content vibe. Why? Traditional marketing techniques don’t work with TikTok users because they prefer to avoid advertisements.
So, to be successful on TikTok, you need to find less invasive techniques that grab the attention of your target audience with engaging content. TikTok is all about incorporating your brand into creative and compelling stories.
4. Engage With Your Audience
An invaluable element of your TikTok marketing strategy is interacting what should i do with emails that can be delegated to someone else with your audience. You’ll continue to grow your audience as you look for new ways to engage with them.
On average, TikTok users spend about 95 minutes on the app daily, giving you a perfect opportunity to reach and engage with them.
5. The Potential to Go Viral
The TikTok algorithm doesn’t consider how many followers users have when distributing videos, so business accounts can potentially go viral with very few followers. According to Capterra’s data, “At least b2b fax lead one in 10 small businesses using TikTok has gone viral on the app.” Millions of views are within reach for businesses that create great content and build on popular trends. TikTok’s algorithm suggests similar videos based on what user’s like and who they follow. It recognizes their tastes and preferences and cultivates related videos that appear on users’ “For You” page.