Fac with a serious and uncertain pandemic, companies are looking for solutions so that their businesses do not suffer even greater impacts.
B2B and B2C marketing teams face their own challenges, as all plans for the year are failing – but at the same time, requiring the adoption of new strategies: digital ones.
The common B2B experience so far has been cancell events, undeliver email campaigns and ruc budgets.
How to deal with this crisis? Here are some tips aim at SEO strategies :
Organic search
Organic search is one of the best investments right now because ireland email list 1.4 million contact leads companies are recovering but also looking to cut costs. As such, leaders are looking for solutions online more than ever.
Marketers can use this time to delve deeper into their customers’ wants and nes and stay ahead of trends that will only be notic by the wider world after the crisis.
Keyword research
When thinking about how to reach your audience, it’s crucial to start by asking yourself, “What are they looking for?” and not just “What do I think they’re looking for?”
To answer this question, the use of organic search and social mia data finding effective marketing channels for a global strategy is essential: with them, it becomes possible to discover content topics that certainly have access to all of the company’s channels.
To dig deeper into your customers’ intent and how your competitors are addressing it, there are many free tools available, such as Google Keyword Planner .
Content production
Do you know that blog that has been sitting idle with specializ content about your product or service? Now is the time to reactivate it.
In quarantine, consumers are increasingly demanding information mobile lead about themselves before purchasing – and having updat content not only generates more relevance in organic search, but also delivers value to the customer.
Furthermore, blog posts are an assertive digital strategy when the target audience is from Generation Z, the first digital native and who, according to several studies , does not make any conversions before researching the available information in depth.
Answer questions
The same logic applies to blogging for FAQs – a question-and-answer format. This SEO-focus content is cheaper than paid campaigns in the long run – and has a higher ROI.
According to Google’s own data, spending on paid search returns only twice, while a report by the American consultancy Forrester show that organic campaigns return 5 to 6 times.