In a time of pandemic, many marketing concepts and practices are being review by companies.
This stance occurs both because the strategic plans made at the beginning of the year can no longer be follow and because the change in budgets meant the area had to readjust its operations.
In B2B marketing, this demand seems to be slowly coming to digital strategies – since physical events, great lead generators , are bann in many places and with no forecast of return.
This change has been so big that some experts no longer hesitate italy email list 9 millions contact leads to say that online conferencing platforms , such as Zoom and Teams, are the big social networks of 2020.
Do you produce good content?
These practices include the concern with producing relevant content online and always working bas on metrics. So far, the responses have been positive for companies that have invest in digital.
Online content is essential for several reasons: one of them is that a exploring ai marketing: how automation is changing the game relevant website in search engines is one that brings together a series of information that helps the user make a decision – whatever that may be.
The algorithms themselves prioritize pages where a person can find content that contributes to their knowlge about a product or service.
However, in B2B, content is even more strategic for business, because mobile lead it is already known that a B2B buyer is solitary, that is, he bases his purchasing criteria not on conversations with other employees of the company where he works, but rather on information that he generally consults on the company’s channel or on social networks – where he accesses the experiences of other buyers.
The B2B Buyer’s Journey
Therefore, when a B2B buyer looks for a company to close a deal, they are already at the final stage of conversion.
He has already understood most of the aspects of the product or service he is purchasing and, more than that, he has made comparisons between other organizations that offer the service, check prices and not the differences between each delivery – and which is the most suitable for his business.
This movement was already happening before the start of the new coronavirus pandemic, but it has become even more intense now. This is why companies are investing more heavily in B2B.
But it’s not just good articles that determine the success of a B2B marketing journey.
Why is data important?
Just as strategic as the metrics are: data of the most vari types that allow broad views of different aspects of the business – from the buyer’s journey to engagement in the content.