LinkedIn is consolidating its relevance for the corporate world by allowing companies to strengthen their connection with the public through extremely relevant content, which adds value to the user while positioning the brand as an authority on the subject. In addition, it is an extremely efficient social network for generating leads, especially for B2B companies.
LinkedIn Advertising
An interesting feature that was implemented a few years ago is LinkedIn Ads . Like Facebook and Instagram, the business platform now has the possibility of creating personalized ads in different ways, seeking to reach your persona, that is, the target audience that consumes your product or service.
Like a sales funnel: your marketing strategy needs special lead to think of LinkedIn as a large advertising space, a large showcase for the service provided.
This way, your followers follow your content and build a relationship of trust with your brand. So, , they will have your brand in mind and this will greatly increase the chances of closing a deal.
Furthermore, it is possible to develop actions to attract leads and, with this information, prospect new clients and opportunities.
LinkedIn Marketing Tools
LinkedIn’s main marketing tool is its advertisin what to bring to your next conference platform. Of course, there are other ways to attract followers and potential customers, as we’ll see in the next section. However, the most direct way to attract views and leads is through advertising.
There are currently 7 ways to create an ad on LinkedIn: single ukraine business directory image ad, carousel image ad, video ad, text ad, featured ad, follower ads and conversation ads, the latter of which is still in beta. Below When they need the service we explain how we can use each of these LinkedIn Ads in our LinkedIn digital marketing strategy.