Starting next July, Universal Analytics – Google’s web traffic analysis tool – will no longer collect any data. From that date, GA4 – Google’s new metrics collection platform – will come into effect. Of course, the ideal would be to make this change as soon as possible, to take advantage of data and history. But if you haven’t done so yet, understand why you need to make the switch. Understand the main changes that GA4 brings:
GA4 tracks conversions differently
When we think about conversions, we usually associate them grenada email list 18731 contact leads with the final step a prospect takes towards making a purchase: requesting contact, filling out a form, requesting a demo, and other bottom-of-the-funnel actions. In GA4, conversion settings also include other goals.
According to Google , a conversion is a user activity that you want to track because it’s important to your business. This can include purchases, of course, but also downloads, filling out a form, or reading a specific number of pages.
In GA4, conversions are tracked as events, unlike the older 10 seo best practices: increase organic traffic on a global scale version of Google Analytics which tracks goals.
Remember one thing: in GA4, all conversions are events, but not all events need to be conversions. You need to tell GA which events should be considered conversions.
Some metrics have been given new names
GA4 still tracks many metrics that are similar to Universal trust review Analytics—some, however, are now called something else . For example, a first-time user visiting your site is called a New User in UA, while in GA4 it’s called a First-Time Visit. Both track the same action, but have different identifiers. Understanding these differences will make it easier to map out your GA4 migration.
Second, GA4 can seem a bit intimidating at first glance, as it’s closer to coding language than anything in UA. Metrics are now named with the same general convention, e.g. “first_visit.” When creating custom events to track, you should follow the same naming convention to speak the GA4 language.