SEO web design is a way of designing and developing websites to make them search-engine friendly. An SEO-friendly website follows SEO best practices – like fast load times, descriptive URLs, and a mobile-friendly experience. These factors make it easier for search engines to understand and rank your company’s website in search results, leading to increases in traffic and rankings.
Is SEO Web Design Important?
Since SEO affects how a site gets found, and design has to do bc data taiwan with visual aspects – it may seem like they have nothing to do with each other. And in a way, that’s true. Designers and SEO experts perform different jobs, and you can’t expect one to do the other’s task.
But that doesn’t mean web design and SEO don’t collaborate. Together, they can have an incredible impact on your company’s bottom line. It’s important to incorporate SEO and web design together because you can build a foundation for your SEO strategy through your website and its design.
6 Elements to Optimize for SEO and Web Design
Now that you understand the connection between SEO and web design let’s look at the specific aspects of your site that are affected by both – and how you can optimize them.
1. Mobile-Friendliness
Today, over half of all web traffic comes from mobile devices – which means that over half of your audience is probably using their smartphones. So, if your website design isn’t mobile-friendly, you are alienating half of your users!
Mobile-friendliness has been a ranking factor for Google since 2017. If your website has a high bounce rate because it doesn’t load properly on a phone or tablet, your rankings will plummet.
2. Readability
Website readability measures how easy it is for visitors to read and in this article we will explore the most commonly understand the text on your page. Readability relies on presentation (font choice, colors, spacing, etc.) and context (the actual sentences).
Website readability is vital because most visitors want to find the information they’re looking for on your website as quickly as possible. Highly readable content grabs your visitors’ attention and connects with them – fast!
Here are some tips to make your content more readable:
- Use fonts that are large enough for online readers.
- Use appropriate color contrast to make all text australia database directory visible on the page.
- Make content easy to scan – use headers and bullet points and pay attention to sentence and line length.
- Don’t put text in images because search engines can’t read what’s inside them.