Contrary to what I have online competition? often read, competition is not linked to the amount of bids in Google Ads, as I saw in a presentation support of an agency created by former Google employees. Google Ads competition (the level of bids on a keyword) is only valid for Google Ads and whatsapp data has no connection with “classic” search. It is also a strategy when you have a global vision: go and look for in SEO what is too expensive in Adwords and go and look for in Adwords what is too competitive in SEO.
Competition also has nothing to do with the number of results, as I have heard many times.
The competition online is 10
10 offers.
And you just have to do better than one of the 10 to take his place.
Because a first page of Google on a search results in 10 results. It doesn’t matter if there are boost your team with ai chatbots for sales 25,000 responses or 400 million, there are only 10 results on the first page and, on average, 95% of Internet users don’t get past this first page.
So whatever the market, there are always 10 competitors, even if from time to time cyprus business directory Google has fun offering only 7 results.
Why 10?
So competition isn’t about the number of results. Competition is about the competition to be on the first page, measured by the difficulty of getting there.
This is what SEO tools call KD, or Keyword Difficulty. The beauty of the subject is that each tool has its own method of calculating and interpreting this difficulty.
So, I think it’s easy to understand that competition and the difficulty of appearing in the top 10 results have nothing to do with the level of demand from Internet users.
It has to do with the strategy of the actors in place and with their effectiveness in managing their site and in particular their approach to SEO.
So we very often have demand segments, market niches where there is very low demand but where the 1st page is unattainable and other niches where demand is high but the 1st page is quite easy to reach.