The CAP Group is the company that manages the integrated water service in the Metropolitan City of Milan and in several municipalities.
in the provinces of Monza Brianza, Pavia, Varese and Como.
owned by 195 member municipalities, founded in 1928. The company has 845 employees who produce a turnover of approximately 350 million Euro per year.
CAP is a fully public company
thanks to the management of 6,442 km of water network, 6,547 km of network and sewerage and 40 water purification plants.
WaterTech SpA is an Italian company that produces water and gas meters.
With approximately 1 million water meters per year, it is one of the largest manufacturers in Italy. Since 2018.
it has been overseas data part of the Arad Group, an Israeli company with over 75 years of experience in of over $130 million.
The production of meters and a turnover
WaterTech boasts one of the widest product ranges, with residential, industrial and specific application meters.
in recent years production has also included innovative smart metering products.
Thanks to R&D activities
to meet the need of managers to make networks more efficient and intelligent. CAP Group is implementing.
with a meter replacement project, an advanced smart metering system, with the aim of simplifying the meter reading process.
CAP was one of the first companies in that allows the manager to acquire meter data remotely via drone.
Italy to develop the technology
The WaterTech company also participated in this project and supplied the meters subsequently installed in the Metropolitan City of Milan.
PROJECT The two companies needed to disseminate the work done to give visibility to a new and very advanced technology.
in the creation of a video in which we interviewed Michele Tessera.
We were involved by the two companies
Director of Information Technology of Gruppo CAP, Gianluca Moroni, Operational Intelligence Off. Telecontrollo e progettazione elettrica of Gruppo CAP.
and Enrico Parodi, CEO of WaterTech Spa. We studied a with the directors and operational technicians who participated directly in this work.
We planned filming in the offices of the operational how to use criticism to promote your brand example of “roasting the net” headquarters.
of the CAP Group with an interview with the director and then we moved to the field to film operational scenes.
the drone in flight while it collects data from the meters and to conduct interviews with the technicians responsible for the project.
video project consisting of interviews
The video was published on YouTube, included in the WaterTech company newsletter ; we also planned to publish LinkedIn posts to ensure maximum.
dissemination.BrianzAcque is the company that has been industrially managing the integrated water cycle in the Province of Monza and Brianza since 2013.
The company employs more than 300 people and manages over 5,000 km of water and sewerage networks, for an annual turnover of approximately 86 million euros.
Owned and controlled directly by the member municipalities, BrianzAcque deals with the entire water supply chain: aqueduct.
As part of a major investment plan. Brian zAcque is committed to renewing the water supply network by implementing a high-performance supervision and remote control system, in partnership with the company IDEA Srl.
IDEA is an engineering company, founded in 1996. that deals with remote control and remote management of water and gas networks, automation and information processing.
sewerage and purification
IDEA supports the major multi-utilities and water and gas network management bodies, working among others on the largest remote control system in Italy.
PROJECT After an initial briefing phase, we identified.
in agreement with the two companies.. The two most suitable systems for promoting the project: creating a video case study and an informative paper.
VIDEO Before starting the shooting, we identified the key figures who collaborated on the BrianzAcque project and planned the shooting on bgb directory the main plants. Various figures contributed to the video, shot in a single working day.
including the Technical Director Ludovico Mariani, the Head of the Aqueduct Networks Francesco Castellani.
the Head of the Technology of Purification Enrico Mariani. We started with some shots of the sites involved located throughout the territory to set the documentary video. We then planned a series of interviews at the company’s headquarters, building the narrative structure through the professionals involved.
Office Davide Colombo and the Director
We generally involve the first levels in the .company’s story and make the story vertical by involving the technical operators in the field
The result is a video of about 4 minutes used for the. communication of the two companies. PAPER Starting from the story told through the video.
with a view to declining this story on other media (company blog and brochure) a text describing the project was created.
To read -> Once the two contents were developed. We decided to proceed with targeted actions that would guarantee high visibility among people in target with .
The technology network sector
we published the video on YouTube, created posts published on LinkedIn and published the paper on the IDEA website.
The video was subsequently screened at the 2019 Telecontrol Forum in Florence.
A reference event for the sector. The video was also published on energiamedia.it, a thematic portal focused on energy network management.