User experience (UX), contrary to what many people think, is still an important point in converting visitors into customers.
Companies that invest in usability and navigability not only improve engagement with their audience, but also achieve tangible results: according to Forrester Research , businesses focused on UX are 400% more likely to increase customer retention. These numbers show that thinking about the user is more than a strategy — it’s the basis for standing out.
Slow or poorly optimized websites, in addition to frustrating visitors, lose relevance in search engines.
Google directly measures metrics like Core
Web Vitals — load time (LCP), interactivity (FID), and visual stability (CLS).
According to data from the rapid innovation for your business platform itself, pages that take more than 3 seconds to load can lose up to 53% of visitors .
This reinforces the importance of responsive design, especially on mobile devices, which already account for 70% of online interactions .
Practical strategies to improve user experience:
Optimize access to information : Reduce unnecessary clicks and make it easier to take important actions.
Focus on visual what internet services clarity : Use legible fonts, adequate contrast and a hierarchy of information that highlights the most relevant content.
Speed is essential : Compress images, minify scripts, and utilize
CDNs to improve load times.
Strategic CTAs : Well-positioned calls to action, such as “Learn more” or “Hire now”, help guide the user intuitively.
Test regularly : Tools like Google Analytics , Hotjar , and Maze help identify issues and improve the experience.
The mobile first concept also gains strength in 2025.
The mobile experience sale leads cannot simply be an adaptation of the desktop; it needs to offer full functionality and fluidity.
A layout optimized for smaller screens, well-positioned buttons and accessible menus are essential to engage visitors and increase sales on your website.
Details like microinteractions, colors, and subtle animations create an emotional bond with visitors, making the experience more memorable.
A website that combines quality UX with responsive design will not only increase visitor dwell time, but will also improve your search engine rankings in 2025.
Why does this matter so much for SEO ?
SEO and UX go hand in hand, when the website provides a good experience, users stay longer browsing, interact with the content and return.
These signals are interpreted by Google as quality indicators, increasing the chances of improving your positioning.