Although we have already explained how it works in practice! below we will talk a little more about each of these steps and how they can be applied to your persona. Check it out:
Attraction
The first step is to attract potential customers to your brand. This is usually the initial contact between them and the company! and the content that will attract them will probably be on social media and/or on the institutional blog! written using the appropriate SEO techniques.
Provide the information they need
When they need it. In other words! a large part of attraction involves meeting the needs and adding value for those who may be interested in the solutions your company offers.
For example! if your company prospects other companies whatsapp number list in the real estate sector! the content would be geared towards the sector! such as the benefits of hiring the services of a real estate agent! the advantages of registering a property with a deed! ways to prospect new clients for land sales! among things of that nature.
Conversion
Once you have managed to attract
The attention of these people! it is time to take the next step: converting them into leads.
Leads are those who provide information (such as name and email) in exchange for something that the company is offering. An example is e-books. Generally! to access an e-book! the reader needs to fill out a form how blogs can increase your website’s with some information about themselves that is important to the company.
As soon as the form is filled out! the conversion occurs : the person stops being just a reader and becomes a lead (future potential customer).
This is because! as he has shown This is because ukraine business directory one of interest in a subject that your company is an expert in (the content of the e-book)! he is probably also interested in finding out more about the products and services offered.