On April 16 and 17! 2015! the 5th Ibero-American Congress on Social Networks was held in Burgos at the Fórm Evolución in Burgos .
The day before! and as usual! a pre- event dedicated to education and connectivity was held at Isabel I University ! where we were able to enjoy the talk between Antonio Segura ! dean of the aforementioned faculty! Dolores Reig ( @dreig )! editor of “El caparazón” and winner in the individual category of special database this year’s iRedes awards ! Hugo Pardo ( @Hugo_pardo )! general director of Outliers School and Jose Luis Orihuela ( @jlori )! university professor ! lecturer ! writer and co-director of iRedes . The round table discussed current trends in online training and what this radical change could mean for both students and teachers .
I would like conference to remember to comment on
some of the presentations or round tables that I liked the most and that I think may be more interesting given what was discussed in them .
In the opening presentat cated to the evolution of digital media ! Julio Alonso ! founder and CEO of Weblogs SL ! spoke about the formula that had worked so well for them to achieve success : specialized content ! use of influencers ! strong use of potential ! generating loyal audiences ! cross-debates … Curr ssi is useless: the proof caseno email list focused on being leaders with their Xataka portal ! at a time when there is much more competition ! with the generation of original content ! infographics ! telematic and global work (they are present in several countries)! predominantly native advertising …
What are the new trends
iredes congress 2015 presentation then laptop
Basic reduct rmation consumption ( Medium > Article > Shareable phrase ) .
Soaked and splashed readers .
Loss of relevance of the covers (greater importance of content generation and distribution ! through social networks ! blogs ! email ! organic search ! etc. ).
Content is king but distribution is queen .
If the user does not go to the medium ! the content goes to the user .
The first medium to arrive takes it all .