What insights can we draw from social mia consumption – in the case of B2B marketing – amid the new coronavirus pandemic?
The first data already produc shows that network usage rates are at the top on almost all platforms.
In the US, agencies report increas social mia advertising and ROI – and this at a time when marketing departments are cutting costs.
Not to mention the growth of other platforms, such as Zoom, which israel email list 1.2 million contact leads has even come to be consider a social network by some experts.
In fact, our clients have been using this tool to maintain their operations, lead generation and interactions with customers – through webinars , lecture series or prospecting meetings.
Many of these trends are expect to continue after social isolation is eas – when the circulation of the virus is contain.
Produce content
One of them is the return of brands to content. They have realiz that, in an artificial intelligence marketing tools: our top picks exceptional situation like this, it is essential that customers and prospects continue to be inform – with quality – about products, services, opportunities and different aspects of what is offer.
In another text, we have already talk about how this has been reflect in the production of blog texts, for example.
This practice has been strategic for companies to maintain their positioning both from the point of view of search engine metrics and public consumption.
Interact with users
Cutting back on marketing spending is also leading many companies to be mobile lead more active on social mia – responding or reacting to comments, noticing and systematizing how people interact with posts and adapting to this data. This practice was relatively neglect until recently.
The return of CEOs
A third trend is the increase in executives and CEOs who have open or return to their personal profiles on networks such as Facebook and Linkin.
In the US, this happen with Mike Roman, CEO of 3M, and Bastian, from Delta. In Brazil, this is also happening among several executives from companies of all sizes and segments. More than sharing information about their businesses, they are posting meaningful human messages about the moment.
A survey by the QualiBest Institute , one of our clients, shows that four out of ten Brazilians remember the name of a brand that, during the Covid-19 crisis, carri out some social action.
In addition to all this, there are still new features – which are not traditional social mia. The first, Zoom, was not even consider a social network until recently, but it can be consider a summary of all the networks we already had: it is real, honest and human. B2B brands, albeit timidly, are already trying to take advantage of it.