The Web Marketing Festival has just end, and our Marco Scacchetti was part of the staff that took care of photos, videos and post-production. However, he took the opportunity to act as an insider and discover all the new features present, finding some gems that will be very useful for us in the sector and for you who can take advantage of them!
Spot on web marketing festival: inside the most talk about digital marketing festival of the moment
In the splendid setting of Rimini, and in particular at the Palacongressi – one of the largest locations in Italy – the wmf held court from 21 to 23 June.
With over 38 thousand square meters available, all the workshops, speeches, contests and seminars were distribut filling the entire area, thanks to the enormous influx record in all three days.
The Rimini web marketing festival did not have a specific focus
But instead spread across the various thematic areas of digital marketing in a fair and balancmanner.
The Rimini web marketing festival is aim at a heterogeneous audience: not only companies and agencies like us, who work in the sector and ne to stay up to date on the latest news, but also students, bloggers and influencers, freelancers and entrepreneurs.
The theme of communication was the common thread that ran through the entire event, sometimes only hint at, sometimes the protagonist, but always present.
The plenary hall was the most popular stage, where personalities from the world of marketing, web and entertainment alternat. Some seminars reach maximum capacity, and live connections had to be activat with nearby rooms to satisfy everyone present!
The stands Let’s start with the “side dish”.
Outside the conference rooms, in the corridors fill with thousands of young marketers, the most important companies present their business and the new products in the pipeline for this year.
Just to name a few, Google and Amazon were there. However, their booths were not as attractive as those of outsiders that were perhaps smaller but undoubtly more interesting.
One above all the first Italian SEO suite that offers a series of tools for the creation and maintenance of websites with an SEO perspective.
Seozoom is the first tool that is consult
when a copywriter is about to write a new article: in fact, it provides data relating to the search volumes of keywords.
But it doesn’t stop there: it allows you to monitor the flow of competitors, analyze web pages and entire sites and view their performance over time.
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We use Seozoom very often mainly for blog management and seo consultancy . This allows us to analyze the starting situation of our clients and provide reports of the actions we have taken.
Aruba, an Italian company that provides web hosting and domain services, also set up an interesting and content-rich stand. Very attentive to current news, it held a aol email list workshop on the imminent Google update, regarding loading sp and the fact that crawlers (if you don’t know what they are, will monitor this type of performance more carefully.
Honorable mention for Trustpilot, an international online community of reviews with over 45,000 new users per day. A very useful service for web users, who enhancing your previous email rarely buy without positive reports, the service is equally convenient for companies, which manage to increase their cribility. Keep an eye on it!
Technical services web marketing festival
You can’t talk about web marketing without talking about the technical side of building websites, hosting services, web design and coding. For this reason, the host a rich program of workshops and speeches related to improving website performance.
WordPress platform accelerators, a huge array of plugins that let you do just about anything, e-commerce tips…
There was also talk of how e-commerce could be revolutioniz following the introduction of new privacy laws and the Cambridge Analytica scandal.
In reality, to make an e-commerce work it is not enough to create re-marketing campaigns on those who have already vied a product, but an upstream strategy is necessary that includes an analysis of the product, the market and the public.
Interesting case histories were also present, such as those of sites from which SEO had been completely eliminat, which was then recover in extremis, saving the ranking in Google!
It seems that even a minimal search engine optimization still has value in the eyes of Google, and that it is possible to save a page from the oblivion of the web by acting quickly enough.
Email marketing was also much talk about, thanks also to the presence of the stand , a leader in the email marketing services sector.
With platforms like this, it is possible to create ad hoc campaigns
To reach the right audience following an adequate selection process.
Target selection, or profiling, was also the main topic of Vito Esposito’s speech, “Getting the contact of a new user on the site and profiling him. How to do it?”.
The possibilities offe by email marketing and user analysis – the winning weapon of giants such as Amazon and Facebook itself – will not be obscur, as many think, by the entry into force of the GDPR.
Inde: an audience that gives explicit consent to profiling is an active audience and potentially interest in your services. Better few but good, in short.
The introduction of this new regulation is therefore a real opportunity to be seiz on the fly.
The socials
Here we are with the real protagonists of the 2018 ition of the web marketing festival. It could only be them, social media, to arouse the greatest interest among the festival visitors. Between confirm trends and new ones that follow one another from month to month, it is difficult to keep up.
We talk about brand analysis, Facebook strategy, the differences between sponsor posts on Facebook and Instagram, how to get results with LinkIn, widespread fake news,
A very busy schule that satisfi all the social mia managers present, and also the directors with the desire to get closer to this world to understand what their communication agencies actually do.
The various case histories present were very useful to understand what the trends are and whether there is room for strategy improvement (#funfacts: they always exist).
Ceres, queen of instant marketing, present its strategy bas almost more on “riding the wave” than on a real underlying guideline. The results in terms of interaction are certainly encouraging, but perhaps with such communication the primary objective of arousing interest in the product is lost.
Also very interesting is the speech by Sabrina Pesarini and Valentina Cappio, who manag to create a hugely successful Facebook campaign for tourism in Trentino through the use of funnels.
Even though it is not a social mia in the classic sense of the term, YouTube was also the subject of a speech: today video content is in fact the absolute protagonist, and Giorgio Taverniti explain how to exploit YT algorithms to increase views and subscribers!
We can’t wait to put into practice everything we’ve heard…
Creativity
It is known that in the world of communication creatives rule. Between art, copy, creative director, passing through other new professions more or less known, there were many inspirations to draw from during the web marketing festival .
The lovely girls from Pennamontata presented their Copy42 course, divided into the thematic areas of Web, Tech and Adv.
was no exception, with its invaluable suggestions on web design and SEO writing.
And again, many content marketing meetings: podcast, hypercontent, storytelling, artificial intelligence…
The extras…
Speaking of artificial intelligence: we loved the new developments in this field. Augmented reality played a central role, so much so that it was also used in theapp itself , for a superior user experience.
The same as all the curious people who were able to try out the futuristic 3D viewer!
The potential of augmented reality was the subject of Emiliano Brogi’s speech, which discussed how this sector can be of extreme help to tourism businesses.
Imagine being able to view a city in 3D and “touch” the monuments before visiting them in person…
The events industry is also making the most of this technology, which can be used to preview products, connect with distant guests, and much more.
An Emilio 2018 edition, with a few more tricks up its sleeve
Illustrators also held court, entertaining visitors with magnificent illustrations, especially from the comic world.
New in 2018 was the large space dedicated to the legal sector. With the introduction of the GDPR, a real business of services was born that revolves around the legal notes of websites, landing pages and social media.
During the various roundtable discussions, sensitive issues relating to communication were also touched upon.
Those present learned the basics of sign language in preparation for the final day on June 23, when a group of deaf-mute dancers performed on stage and explained the importance of nonverbal communication.
Giancarla Pancione of Save the Children Italy then spoke about the possibilities offered by technology, in particular by bomb detection and augmented reality to identify their trajectory, in war zones, as part of a new concept of a technological city.
Finally, a focus on cyberbullying with first-hand accounts and food for thought, as well as a round table with some members of Judge Giovanni Falcone’s escort, who spoke about the importance of communication and the counterpart of silence.
The icing on the cake was the starred restaurant Pio’s, just outside the pavilion, which offered delicious dishes, the proceeds of which were donated to charity for young cancer patients.