Phone survey average: 18%
A telephone survey is a method in which the person conducting the survey calls the respondents and asks them questions.
According to Ointerpro, the response rate for telephone surveys has been declining over the last 40 years. The average response rate for telephone surveys is 18%.
App survey average: 13%
App surveys are a method of requesting a survey through an app. Although the penetration rate of smartphones is increasing, the dataset average response rate for app surveys is only 13%. The reason for the low response rate is that people are reluctant to have to install a dedicated app, or find it troublesome and time-consuming.
SMS is convenient for conducting surveys. It has a high delivery rate and open rate, and it doesn’t require the hassle of website optimization – seo: reach the top positions and win new customers installing an app. Here we will introduce some examples of using SMS to deliver surveys.
KDDI Corporation has been fully introducing SMS in order to improve customer experience, reduce costs, and increase productivity. As part of this initiative, they have introduced an SMS distribution system for customer surveys, adopting a method of sending the URL of a survey page created for each customer via SMS. By australia cell numbers eliminating the need for a process of identity verification, they have succeeded in improving customer experience, and the response rate has increased from 20% to 40%.
KDDI Corporation Switching telephone and written communications to SMShttps: