. AI will revolutionize digital advertising, taking it to higher levels. Impulsion experts, analyzing the advertising. Anticipate several trends that will mark . Adapting to AI regulation and anticipating consumer preferences will be key to success in a dynamic and competitive digital environment. This year’s advertising trends highlight the rise of interactive advertising, the widespread integration of Generative AI in advertising strategies, the reinvention of omnichannel and the to gain ground by offering more integrated and less intrusive experiences for users and email marketing will reinvent itself, focusing on personalization and relevance to keep the audience’s attention. strengthening of email marketing.
European Union has recently approved the first regulation
In the current context, marked by the rapid evolution of digital advertising. The year is present as an extension of the trends established in . Radical changes are not expect, the constant presence of artificial intelligence (AI) .Technology will continue to be a key factor in transforming the advertising landscape. These elements, far from stagnating, will play an even more prominent role in. The creation of more effective and personalize advertising strategies, especially in areas such as interactive advertising, omnichannel or e-mail marketing. Taking this panorama into account, Sara G. Timón, Country Manager of Impulsión , believes B2B Email List that “in a context where technology continues to be the protagonist, we anticipate a consolidation of already evident trends. Native advertising will continue
The rise of interactive advertising
In the advertising perspective of , interactive advertising is emerging as one of the trends. That will improve the most with the help of artificial intelligence. Allowing the creation of more efficient and creative advertising campaigns in an environment. Where personalization and immersion. They will dominate the scene. Among the different trends, programmatic advertising will continue to grow, providing more efficiency and personalization, while augmented AGB Directory reality will consolidate as a key tool for immersive experiences. For its part, interactive content, from ads with QR codes, augmented reality, games to surveys and interactive videos, will strengthen engagement and loyalty with users. Likewise, influence marketing will evolve towards more specialized profiles committed to sustainability.