Its limitations have been improved and are now better controlled

 is an artificial intelligence chatbot created by the company , available online since November 30, 2022. It can answer questions, requests or prompts – instructions – from users thanks to its natural language processing algorithms.

The answers it provides to the questions you ask are the result of training it on billions of sentences taken from the Internet and the interactions you have had with it.

It can be used for many purposes, including:

Translate a text

• • Solve an equation

• • Create summaries

• • Generate stories

• • Generate code

how to use  for 

As we have seen previously, it is possible to use  in many different ways depending on the use you want to make of it. Concerning natural referencing, this AI will allow you to save time by exploiting its enormous database.

For example, you can ask for help creating your content, finding strategic keywords or optimizing the technique of your website to attract search engines as well as users of your site..

Generating topic ideas for your content

Are you lacking inspiration for finding topics to write about to please your website users? can help you by giving you ideas for topics to cover to appeal to your target audience.

 creating a plan optimized for search engine

Submit a prompt to him to get a multi-level plan to respond to a defined theme . You can also specify the target, the tone as well as the purpose of the article. It is also possible to have him modify his plan by adding new points to adapt the structure of the article to your liking

generation of relevant keywords

You can use as a kind of keyword suggestion tool . Indeed, it is possible to send it a prompt so that it generates the main keyword related to your theme. Then, reuse it so that Enhancing Your Previous Email
it generates a list of secondary keywords for example.

cluster keywords

You have a list of keywords and you want to group them by theme or by search intent? ChatGPT can help you, it is able to organize them in a list or even in a table. Be careful, the result is not always perfect, so you have to chec

 writing optimized content

After you have your keywords, it is time to move on to writing and can also write content based on a list of keywords and/or a theme . This can be particularly useful for generating content in bulk

writing meta description tags

Similarly,  can help you generate catchy meta description tags related to your articles. It is possible to do this from an existing page and optimize its tag using a URL, from the text content itself or from a keyword. However, don’t forget to check that they correspond to the size accepted by Google so that they are not truncated for your users

 Avoid duplicate content

As you probably know, Google penalizes duplicate content. This is  in to rework and rephrase your problematic texts, make them unique and thus avoid any pen

Create structured data to improve your site’s visibility in search result

 can also answer more technical prompts. It is, in fact, able to generate structured data by specifying its type as well as the format you want to give it. It can either give you a template or the complete data if you provide it with the necessary elements (Example: the question and the answer for a structured FAQ data). This will allow search engines to better understand your site, but it can also help you appear better in search.

Creating attributes to optimize your multilingual sit

You can also ask it to generate the attributes for your multilingual site. write the attributes of your site either by offering you a pattern – a model -, or by offering you the exact code if your prompt is really precise

Create a robots.txt file to optimize the crawling of your site

If you are not very familiar with the technical part of SEO, the chatbot can also allow you to create your robots.txt file. It is up to you to specify the authorized user-agents. which directories to block or allow for indexing as well as the location of your sitemap. Be careful, however, to only block what needs to be blocked.

Find sources to improve the relevance and credibility of your content

 can also be used to search for reference sites on which to find information about the content you want to write . The links may not be good (source from 2021), but the sources are still interesting to consult

Write regular expressions for Analytics or Search Console

is able to write regular expressions that you can reuse on Google Analytics or Google Search Console to allow you to create filters for your keywords or your pages for.

 Correct your texts for a better user experience

Last but not least, is able to correct the spelling and grammar of your texts. It also sometimes rephrases your text to avoid repetitions that are too heavy to read. This will offer a better user experience to Internet users and thus avoid having a bounce rate that is too high on your pages

Google’s AI Policy

Google has a bit of a fuzzy stance on AI-generated content. They wouldn’t be totally against it, however your content must have added value and be useful to the user. So the question is rather whether the texts generated by ChatGPT are relevant content for your visitors. This always involves some verification on your part and some modifications if necessary.

The upcoming addition of the 

 is working on adding a watermark – what can be compared to an invisible signature – to be able to identify content coming from an AI . The goal is to be able to differentiate human content from content generated by artificial intelligence. We can imagine that if this happens Google will also be able to do it and penalize your content more easily if it.

The new quality raters guidelines

In December 2022, Google updated its quality raters guidelines by giving weight to the writer’s experience in the criteria for judging the quality of content . This is why it remains essential that a human writer brings his or her experience to the content.

Information is not always accurate

Although overall, artificial intelligence is able to answer most of your queries, it still has some holes or makes mistakes in its answers. We can imagine that with time and future updates, these errors will become less and less frequent…

The information

Here, accuracy is not the issue. does not have the right answer for you, because the knowledge from its database stops in 2021.

To conclude, is an incredibly powerful tool to help you improve your SEO. It can assist you in many tasks, from the simple idea of ​​a topic, to the technical optimizations of your content and your site, through the generation of keywords or the writing of content .