The way people Is your website search the internet has changed rapidly, and 2025 marks a turning point in this behavior.
More than 1 billion voice searches are made every month , and the trend is only growing as virtual assistants like Google Assistant, Siri and Alexa become part of consumers’ everyday lives.
Currently, 76% of smart speaker users conduct local searches every week , while 58% use voice commands to find businesses and services near them.
But here’s the key question: if someone
Searches for your service by voice, will your website appear in the results?
If your business hasn’t yet adjusted to this change, competitors who have already optimized their websites for voice search may be ahead of the game .
Google prioritizes direct answers and local searches
Making it essential that your website has a structure optimized for SEO and voice , with conversational how to increase website organic traffic? 15 tips to increase traffic keywords and accurate information to attract customers at the exact moment of the purchase decision.
Webby has experience in turning this strategy into real results .
If you want your business to be found by voice searches and local searches with the new SEO guidelines in 2025 , you need the right website development and creation techniques with SEO and optimization.
Want to know how to rank high on Google and attract more customers? Keep reading and find out what to do!
Read also: How to avoid relying on referrals to sell?
What is voice search and how does it impact your business?
boy searching by voice on cell phone
Voice search allows the 6 best content management systems in 2025 users to search the internet by speaking directly to their devices , without having to type. The main difference from traditional search is the way the questions are asked .
Typed searches tend to be short and direct, such as “Japanese restaurant
São Paulo” , while voice searches follow a more conversational format and are closer to spoken language .
This is because, when using virtual assistants, users formulate complete questions, as they would in a dialogue with another person.
Practical examples of voice searches
With the advancement of virtual assistants such as Google Assistant, Siri and Alexa , voice search has become an indispensable andorra business directory tool for those who want to get quick and direct answers.
This search behavior already influences local SEO and the way results are displayed on Google.
Businesses that don’t adjust their websites to respond to voice searches risk missing out on opportunities , as Google prioritizes clear, conversational, and localized responses .
Statistics on the use of voice search in Brazil
Voice search is already part of the daily lives of millions of users and continues to grow in Brazil. With the advancement of technology and the popularization of virtual assistants, search behavior is changing rapidly.
49% of smartphone users in Brazil use voice assistants regularly.
41% of searches carried out in the country are now done using voice commands.
Users in Latin America perform 46% more voice searches than the global average.
5% of Brazilians who access the internet via cell phone carry out searches exclusively by voice.
76% of smart speaker users perform local voice searches at least once a week.
28% of consumers who search by voice end up contacting the company they searched for.
With significant numbers and constant growth, companies that do not adapt their websites to meet this behavior run the risk of losing business opportunities to competitors who already use this strategy.