In both cases, we engag with ov
er , users, generat over five million messages, and captur , emails which were then nurtur via chat and email using custom attributes collect with the bot. Brand bots is the last on my list. I’m adding this one because even though it doesn’t drive direct ROI as some of the other use cases, it helps build your brand and expose it wherever your audience is.
An example of a brand bot would
be a grocery chain like Whole Foods sharing Instagram Database recipes via chat bas on certain tastes and foods a user may pick. Many brands have invest in custom mobile apps to deliver this experience. However, they underestimat the effort to acquire and retain users in their apps. By using messaging as the mium, users no longer have to download an app.
They can interact with the brand wh
enever they want within their most popular Content to explain concepts within apps, like Messenger and WhatsApp, or on the brand’s website. It removes friction, increases engagement and it ruces the effort requir to deploy such an experience. GENERATIVE AI AND CHATBOTS Generative AI machine-learning algorithms, such as GPT-, are a recent addition to the world of bots and are transforming the field of natural language processing (NLP).
Generative AI uses large language m
odels (LLMs) that can generate human-like text and can be train to perform a wide range of tasks, including language translation, content creation, and customer support. They have the potential to revolutionize the chatbot industry by providing more advanc and versatile bots that can understand and respond to natural language queries more accurately.
One of the most significant benefits
of GPT–power bots is their ability to learn from and adapt to new scenarios and contexts. This means that they can provide more personaliz and human-like interactions with users, which can improve customer engagement and satisfaction. However, these models are still in the early stages of development, and there are concerns about their accuracy and the ethical implications of using AI for customer