Having a website as “not secure site” directly affects non-secure visitors’ behavior, perception of reliability and, most non-secure importantly, the website’s performance in search engines.
Many people associate HTTPS only with security, but it also brings other benefits, such as SEO and performance, including:
Reduction in organic traffic
Google prioritizes user security and, since 2018, has given ranking preference to websites that use the HTTPS protocol.
“Unsafe” sites are seen as a risk to users, which makes Google prioritize competitors that offer safer browsing .
Loss of credibility and trust of visitors
Online security is a priority for users, especially on e-commerce sites or those that ask for personal information, which is on-page vs off-page seo: understanding the key differences why sites without an SSL certificate have a higher rejection rate, in addition to causing damage to the brand’s reputation, conveying an image of negligence or even fraud.
Increased risk of malware and phishing attacks
Sites without HTTPS are more vulnerable to “man-in-the-middle” attacks (communication interception) and can be by hackers to steal visitor data.
In addition to being how to create engaging content on your vulnerable to the spread of malware, hackers can inject malicious code into websites and infect visitors’ devices.
Legal compliance penalties (LGPD and other data protection laws)
The General Data Protection Law (LGPD) in Brazil requires companies to ensure the security of personal data sale leads from their users. A website without a security certificate can be a failure in data protection, subjecting the company to penalties and fines.
Conclusion: Why my website appears as “not secure site”
Having a website as “not secure” has a direct impact on SEO , user experience, conversions, and data security. To avoid traffic drops, customer loss, and legal issues, it is essential to adopt the HTTPS protocol and keep your SSL certificate up to date .
By ensuring website security, you improve your Google rankings, increase visitor trust, and protect your brand reputation.
Also read: Your website appears, but no one clicks?
Do you a professional, secure and website ?
Webby creates WordPress websites that convey trust and to customers .
Talk to our team right now and request a quote for website creation .