How to measure content marketing performance in B2B?

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How to measure content marketing performance in B2B?

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Measuring B2B content marketing results allows B2B marketers  to optimize their campaigns to drive greater engagement from their audiences. Trends behind measuring content marketing performance for B2B marketers?

A recent survey conduct in Europe and the Unit States with 193 marketing professionals in the first half of 2021 attempts to sh light on these issues. At least 66% of respondents iraq email list 312687 contact leads consider it difficult to measure the performance of a B2B content marketing strategy – another 34% stat that the measurement process is easy. Although the number of people who stat that the measurement process is high, only 13% of these total people said they had no success in obtaining meaningful data on possible content results.

Among the main elements of importance for effective measurement are a specializ team and the definition of clear objectives that permeate all areas involv in the process.

Measuring Content Marketing Performance in B2B

Another 37% of respondents say they use between and five tools. About half how to choose the best turkish translators for your business of B2B marketers agree that conversion rate (50%) and website traffic (46%) are among the most important metrics to consider when measuring the overall performance of a content marketing strategy.  Engagement on social mia channels also tops the list of important metrics for 39% of respondents.

Analytics tools are us by 53% of respondents, while CRM systems are adopt by 38% of companies. Marketing automation platforms are us by 34% of companies, and 24% use dashboards and data visualization tools. In last place are ABM tools , us by only 7% of respondents.

One of the preferr solutions here is Google Search Console. This free tool allows you to see the main keywords us to reach your content, and the performance of each URL — as well as the mobile lead search terms us to reach that specific content. You can export the data to a spreadsheet and accurately monitor your B2B content marketing strategy.

Most important metrics

About half of B2B marketers agree that conversion rate (50%) and website traffic (46%) are among the most important metrics to consider when measuring B2B content marketing performance. Engagement on social mia channels also tops the list of important metrics for 39% of those survey. Last on the list are paid campaign performance (23%) and organic search metrics (26%).

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