Achieving conversions with organic traffic in B2B requires very different strategies than those that can be adopted in B2C. With longer funnels, greater unpredictability and a very specific purchase decision journey, B2B customers require Content Marketing that considers all the challenges involved.
According to the Gartner Future of Sales in 2025 report , B2B buyers honduras email list 234074 contact leads spend only 17% of the total purchase journey with sales reps and 44% of millennials prefer no interaction with a sales rep in a B2B environment. Gartner also reinforces that digital leaders who fail to create rich, immersive digital experiences will risk losing business.
Organic traffic, due to its ability to generate results even after a campaign has ended, gains importance in this context. Taking advantage of organic traffic to gain leads and sales in B2B, however, requires robust research and content production and maintenance work to keep up with changes in the purchasing journey.
3 valuable tips for conversions with organic traffic in B2B
B2B purchases are almost never spontaneous – unlike B2C. Several decision-makers within the same company often analyze several options before making a choice, which can different types of spanish: how to choose the right one for translation take weeks or even months.
Therefore, every organic click in B2B is worth its weight in gold. Ensuring that more organically generated clicks lead to leads and sales is what we are looking for. A search optimization trust review strategy needs to consider all the specificities of these buyers. Let’s look at three tips to ensure conversions with organic traffic in B2B:
Create SEO- friendly landing pages for the top and middle of the funnel
So-called capture pages, or landing pages , attract more qualified traffic for lead generation . Since they are short and objective, some people may think that it would be unnecessary to optimize them for search engines. However, performing quality SEO is essential, based on basic criteria such as:
- Long tail keywords aimed at the persona and the funnel stage;
- Short and relevant content;
- Mobile friendly templates .
In B2B, however, there are some specificities when it comes to choosing the funnel stage and the persona. Basically, the B2B sales funnel consists of three stages: top, middle and bottom. The final stage, which is where the sale finally happens, can have eight points of contact until the purchase decision is finalized.
Companies tend to prioritize landing pages to drive direct sales. But in B2B, the scenario becomes a little more complex when it comes to planning this content. To generate conversions with organic traffic in B2B, the top and middle of the funnel gain importance, since informational searches (top of the funnel) are as relevant as commercial queries.