How many recipients clicked on a link within your email a high ctr suggests your . Content is relevant and engaging 3 conversion rate this is the ultimate metric, tracking how . Many leads took the desired action eg, downloaded a whitepaper, registered for a webinar, requested . A demo, made a purchase after interacting with your emails 4 leadtoopportunity rate this metric . Tracks the percentage of email leads that convert into qualified sales opportunities 5 opportunitytowin rate .
Measures percentage sales opportunities result
This measures the percentage of sales opportunities that result in a closed deal while not . Solely attributable to email, email’s role in nurturing contributes significantly 6 cost per lead cpl . Calculate the total cost of your email marketing efforts software, content creation, labor divided shop by . The number of leads generated 7 customer lifetime value clv while a broader metric, understanding . The clv of customers acquired through email marketing highlights the longterm impact of your campaigns .
8 unsubscribe rate spam complaints
8 unsubscribe rate and spam complaints high unsubscribe rates or spam complaints signal issues with . Your content, targeting, or frequency monitoring these helps maintain list hygiene and sender reputation by . Consistently tracking these metrics and conducting regular guide prospects seamlessly initial curiosity analyses, b2b marketers can identify areas for improvement, . Optimize campaigns, and clearly articulate the tangible value of their email marketing efforts to the . Business navigating the legal landscape compliance in b2b email marketing compliance with data privacy regulations .
Not just good practice legal
Is not just good practice; it’s a legal imperative b2b email marketers must be acutely . Aware of regulations like gdpr general data protection regulation and canspam taiwan lead act to avoid hefty . Fines and reputational damage 1 consent is king gdpr for businesses interacting with individuals in . The eu eea, gdpr requires explicit, informed consent before sending marketing emails this means no . Prechecked boxes and clear explanations of how their data will be used while b2b companies .