In the first part of the article we described the difference between design and dark patterns. In this article we continue to introduce other dark patterns. How helpful solutions became manipulative designs .In addition, we provide a quiz on dark patterns that can be used to test the knowledge from both articles.
In the first part of the article, we described the difference between useful design patterns and manipulative dark patterns. In this article, we present eight more dark patterns from the current categorization according to Brignull et al. [1] and show one way to deal with dark patterns.
Hard to Cancel
Logging in or registering on platforms or for certain services is very easy for users, but cancelling is more difficult.
E.g.: Deleting the customer account
work with email data. We work with different countries country email eist and email data. Because as email subscribers we give them away because they are very useful. We are very happy to work with different countries and emails.
Hidden Subscription
When users automatically order a paid subscription or payment plan instead of a single product when concluding the contract
. Example: Instead of a free product sample, a paid and regular delivery of the product is ordered after the first sample.
Nagging (nerves) How helpful solutions
While completing a task, users are constantly interrupted by requests. Refusals to respond to these requests are usually only possible temporarily, so that users ultimately agree to the request.
For example: Pop-up windows asking users to rate a product disappear for a while when they click the “Not Now” button, but reappear until the user has completed the rating.
obstruction
Obstacles or barriers prevent users from achieving their desired goals efficiently.
For example: Users only find the information they need to contact customer support (email address or telephone number) after an intensive search.
preselection
Sneaking (Hidden Insertion)
Information (hidden fees, additional products in the shopping cart, automatic additional options, free or low-cost initial phase) is deliberately withheld or concealed in order to encourage users to make a transaction.
For example: When booking a flight, paid travel insurance is automatically selected. Users must actively deselect these options in order to only receive the desired service.
Trick Wording How helpful solutions
Users are enticed to take a certain action. Through cambodia mobile phone numbers resource the presentation or the wording.
At the end of the registration process . The general terms and conditions and the data protection regulations must be agreed to. The newsletter is offered at the same point, but does not necessarily have to be selected.
Visual Interference (Design Influence).
E.g.: When checking in for a trip, a large, orange “Seat reservation” button appears. Next to it, there is an inconspicuous “Continue” button as an alternative to continue without a seat [1].
It is important to be aware that dark patterns are not errors that arise from negligence or inaccuracy. Financial loss from unintentional purchases or hidden subscriptions, frustration, stress or perceived helplessness can all result from interacting with dark patterns. In addition, an experienced loss of trust in digital platforms and companies can extend beyond the website in question to all online interactions. By relying on psychological principles via cognitive biases and decision-making processes, dark patterns also significantly limit the autonomy of users [3][4]. Designers and developers of technology therefore have a responsibility to design their work ethically, instead of just focusing on short-term gains [2].
Users can also help to raise awareness of dark patterns:
The first step is to keep your eyes open when a complete list of unit phone numbers perceiving user interfaces. Don’t click on buttons too quickly, check the checkboxes and the shopping cart, don’t make hasty purchasing decisions and don’t let yourself feel guilty [5]. If you notice a dark pattern, you can draw attention to it and report it on the website of the ” dapde-Dark Pattern Detection Project ” , among others . The project’s goals are to develop an app for the automated detection of dark patterns. Another contact point is the Stiftung Warentest mailbox , where you can