There has been a lot of talk about growth hacking lately ! but I would like to try to clarify some terms and explain why this strategy has become so popular in such a short period of time.
Wikipedia ‘s definition of the term is “a set of marketing techniques developed by technology companies phone number library that use creativity! analytical thinking (which is done as part of the critical thinking process)! as well as web metrics and social media to sell their products and gain exposure.”
If we break different marketing down
growth ” which would mean growth and “ hacking ”! which would mean the use of technology to solve people’s daily problems wit d new ideas! completely differentiating itself from crackers ! who are those who are dedicated to stealing information or using viruses for criminal purposes .
Growth hacking focuses on three fundamental pillars : analysis ! creativity and development .
Carrying out a proper analysis is essential to know the environment in which the company operates! both in the case of the inte nt ! assessing the threats and opportunities of the company; Creativity is essential to devise a product or service that people are willing to buy! trying to solve some problem they have in their day to day or simplifying some task and development is based on improving the business idea! adapting the product to the target market ( Product Market Fit ).
Continuous improvement
is part of the growth hacker process ! with the feedback obtained from customers! suppliers and users! the caseno email list company must be attentive to everythi improve the product or service to make it more attractive and useful.Growth hacking: a
Making the product or service that the company markets go viral is difficult to achieve but not impossible ! it takes time and effort we must invest in enhancing creativity and using new formats ! so that the public is willing to share our content on social networks and recommend it! of course! trying not to copy the competition.