The world of digital marketing is constantly evolving, and one of the most crucial platforms for marketers is Google Ads. Always looking to improve, Google recently introduced a new metric that will soon be appearing in the console: “Limited by Bid Strategy.” In this article, we’ll explore what exactly this metric means, how it can impact your advertising campaigns, and what the PPC (Pay-Per-Click) community has to say about this new feature.
What is the “limited by bid strategy” indicator?
“Limited by Bid Strategy” is a new metric that has emerged in georgia email list 3 million contact leads Google Ads, catching the attention of marketers and advertisers. Anthony Higman, one of the marketers who spotted this metric in his Enhanced CPC bidding campaign, expressed his surprise at seeing it without a clear explanation.
This is a relatively new indicator and may appear when the system determines that the campaign could achieve more value with a different bidding strategy. This value could translate into conversions (convs) at a similar target Cost Per Acquisition (CPA) or Return On Investment (ROAS) but with a value-based bidding strategy.
Impact on Advertising Campaigns
Advertisers may choose to review the recommendation presented, but they geographic pricing strategy explained: why location matters are not required to change their bidding strategy immediately. Instead, Google Ads is simply indicating that there is an opportunity to improve campaign performance through a different bidding strategy.
This approach allows marketers to make informed decisions based on Google Ads recommendations and their understanding of their conversion goals and budget. Importantly, Google Ads continues to offer advertisers the flexibility to choose the bidding strategy that best fits their goals.
Changes to Enhanced CPC Bidding Campaigns
In addition to the “Limited by Bid Strategy” metric, marketers have also usa b2b list noticed a change related to Enhanced CPC bidding campaigns. Ginny Marvin mentioned that last month, Google notified advertisers using eCPC (Enhanced Cost-Per-Click) for shopping campaigns that those campaigns will begin behaving as if they were using manual CPC bidding starting in early October.
This change could directly impact advertisers who rely on eCPC to optimize their shopping campaigns. Therefore, it is essential that marketers are aware of these changes and consider how they may impact their future strategies.