Do you know what marketing message controls are? Conversational marketing has changed the way companies communicate with their customers.
However, it’s not just about sending out mass messages and hoping for results. There are rules, regulations, and guidelines for promotional messages that you must follow to ensure your campaigns are effective and, most importantly, to ensure you don’t end up blocked.
If you use WhatsApp Business or any other c level contact list messaging platform to sell or generate leads, this article is for you. We’ll explain what marketing message controls are, what rules you must follow, and how to avoid problems when sending your campaigns.
What are Marketing Message Controls and why do they matter?
Marketing message controls are rules and best practices that ensure promotional messages are sent ethically and without violating regulations.
These regulations protect users from spam and ensure that companies use effective conversational marketing strategies without engaging in bad practices.
If you don’t follow these rules, you could face consequences such as:
- Restrictions on your WhatsApp Business account.
- Blocking or suspending boost your team with ai chatbots for sales your number.
- Legal sanctions depending on the region where you operate.
Below, we review the key regulations you should know to ensure an excellent customer experience, as well as maintaining optimal open rates.
Key Regulations for Sending Mass Messages
Before sending a message to your potential customers , make sure you comply with these regulations:
WhatsApp Business Policies
WhatsApp has strict rules for businesses using its platform. Among the most important are:
- Obtain user consent before sending promotional messages.
- Do not send cold messages to numbers that have not interacted with you previously.
- Avoid misleading or overly promotional content that may be reported as spam.
International regulations
Depending on your country, there are laws that regulate the sending of commercial messages . Some of the most well-known are:
- GDPR (General Data Protection Regulation – Europe): Requires companies to obtain explicit consent before b2b reviews sending messages.
- CAN-SPAM Act (USA): Prohibits the sending of unsolicited messages and requires unsubscribe options.
- Habeas Data Law (Latin America): Regulates the use of personal data and contact with clients.
It’s important to clarify that messaging apps must take into account the above customer service guidelines. Likewise, when using personalized messages for marketing campaigns, it’s advisable to adhere to these regulations to maintain excellent customer relations.
Of course, failure to comply with these regulations may result in financial penalties or the suspension of courier services.