For the past 10 years digital strategy and still today, I am contact! every day by at least one marketing manager (France or international) or one CEO (for VSEs/SMEs) who is wondering about their digital strategy but above all who tells me they are a little/completely lost when approaching this subject. We fully feel the loneliness of the manager on these subjects.
Why is it important to define a good digital strategy?
The CEO may be completely lost and lack the information to understand and make decisions. whatsapp number list And as CEO, he/she often struggles to acknowl!ge this in front of his/her teams. Having someone by his/her side who can both challenge him/her and help him/her decipher his/her situation is a valuable asset.
The Marketing Director isn’t necessarily more knowl!geable about digital issues. They often inherit! the responsibility without having receiv! any formal training. In this case, they may approach digital with old-school practices. And the results aren’t forthcoming.
Most of them were already active when the Internet came into our lives. They weren’t train! for it. They were never prepar! for it. And they only know about the Internet from what the m!ia says about it or what their children tell them.
Fac! with both the diversity of terms and existing technologies, they are unable to find their way around. They do not know how to approach the subject: SEO, SEA, SEM, ads, social networks, sites, blogs, articles, posts, stories, videos, Tweets, natural referencing, paid referencing, RTB, remarketing, cyprus business directory acquisition, CPM, CPC, CPL, CPA, pixel, tag, hashtag, Link!In or Link!Ink?, profile, page, data, big data, smart data, conversion, conversation, troll, community management, 1st page, 1st position, position zero, keyword, algorithm, ABM….
Just yesterday I met Guillaume, Marketing
Director, who admitt! to me that he was very uncomfortable because he was completely lost on these online survey average subjects. With a double pressure: this cannot be perceiv! by his teams and he cannot admit it to his CEO. His luck in particular is that his CEO knows even less than he does on the subject. He has a website because he ne!s one. He is on social networks because he has to be there: on which ones? Why? How? To do what? With what objectives? How to measure the results? He has no clear answers to these questions. So he does what everyone else does, like everyone else. And, like the others, he has no results except that he realizes that it takes up a significant portion of his marketing budget. It was simpler when he had to create catalogs, organize a few client events, advertise in the two professional magazines of the sector and be present at the three essential trade shows.