A free application, WhatsApp Business was developed to meet the needs of small businesses. It makes it easier for them to communicate with their customers. It has become an efficient and personalized customer support service. It is an independent version of the WhatsApp messaging application.
With billions of active users worldwide, WhatsApp Business offers the ability to connect with customers more easily. How can you leverage this messaging platform and improve your customer relationship? What are the best practices and strategies to adopt to better deploy WhatsApp Business?
Create a complete professional profile
The first thing to ensure to use WhatsApp Business correctly with relevant results is to create a profile that is both professional and complete. To design your profile, you must go to “Explore”, then “Professional Profile”.
You will add all the important information about your business: description of your activity, address, opening and closing hours, logo, link to your website… You can associate your number with your WhatsApp Business account. The more detailed, the better!
Use welcome messages and quick replies
Use welcome messages and quick replies
Once you have a solid profile, you need to write welcome messages and quick replies. They allow you to quickly answer your customers’ frequently asked questions. Choosing to use automatic welcome messages allows you to create shortcuts. Away messages can also be programmed.
Organize your contacts
Segmenting your contacts in WhatsApp Business by broadcast lists will make your communication more targeted.
Use labels to organize conversations
To better organize chats and messages in WhatsApp Business, you can deploy labels. In this case, you can use different names and colors to make it easier to classify.
To create these labels, here are the steps to follow:
Go to “Discussions”, then “Tags”,
Press “Add”, create the name and choose the color before validating.
Note that with WhatsApp Business, you have the possibility to create up to 20 labels which will advertising database allow you to categorize conversations with your customers on the platform…
Ensure data security
Data security remains very important when using free apps like WhatsApp Business. You must ensure that how to use criticism to promote your brand example of “roasting the net” you comply with the various regulations in order to preserve the privacy of your customers.
Before you start using it, you should familiarize yourself with its privacy, compliance and security practices.
Focus on customization
Personalization of messages is one of the best practices in WhatsApp Business, and this ge lists approach will effectively help companies provide a particularly engaging customer experience.