Using WhatsApp in bulk for your business has many advantages, including:
- Greater reach : WhatsApp is one of the most widely used messaging platforms in the world. With WhatsApp bulk messaging , you can reach your customers directly.
- High open rates : Unlike email, WhatsApp messages have an open rate of 90% or more.
- Instant interaction : Allows you to receive quick responses and establish a direct conversation with users.
- Personalization : You can segment and personalize messages to improve the customer experience.
Mass mailings vs. mailing lists: Are they the same thing?
It’s common to think that WhatsApp mass country email list mailings and broadcast lists work the same, but they’re actually very different tools. Both are used to send messages to multiple people at once, but they have different uses and features.
1. Mass mailings
Mass emails are automated messages that businesses can send to a large number of customers at once, using templates approved by WhatsApp. This requires a database of contacts who have opted in to receive messages. This is an ideal strategy for notifications, promotions, or appointment reminders, and can be done through platforms like the WhatsApp Business API.
2. Mailing lists
Broadcast lists, on the other hand, are a controls for marketing messages feature within WhatsApp Business and regular WhatsApp that allows you to send the same message to multiple people without having to create a group. However, only contacts who have your number saved will receive the message, limiting its reach. Furthermore, it doesn’t allow for automation or integration with other customer service tools.
Which is best for your business?
If you’re looking for a professional and scalable solution to communicate with your customers, mass emails are the best option. They allow you to reach more people, automate responses, and measure results. Broadcast lists, on the other hand, can be useful for small businesses with a more focused and manual customer base.
How to send bulk emails without blocking
One of the most common fears when b2b reviews using mass messaging on WhatsApp is having your account blocked. To avoid this, follow these tips:
- Use an official tool : WhatsApp has clear rules against spam. Platforms like B2Chat allow you to send WhatsApp messages securely and effectively using the official API.
- Send relevant messages : Avoid generic or repetitive messages. Make sure your content is relevant to your audience.
- Obtain user consent : Make sure the recipients have agreed to receive your messages.
- Don’t overuse the number of messages sent : Sending too many messages in a short period of time can be a sign of spam.