“Dark patterns” play a major role in digital interaction. As already discussed in the previous articles (Dark Pattern Part 1 and Part 2 ), these manipulative design elements and tactics aim to entice users to take actions that they would not normally do. Companies, on the other hand, profit from these unwanted actions [1]. Examples that you have probably already experienced are subscriptions that are difficult to cancel, hidden costs or misleading design elements [2]. The result can be not only a possible loss of trust in the websites in question, but in online interactions as a whole. In the worst case, this loss of trust leads to a migration away from digital interactions in general [3].
A design principle that focuses
On the well-being of users offers an alternative: “Light Pattern”. This principle, also known as ethical UX design , includes strategies and practices that aim to promote honest and transparent interaction between users and digital products. They prioritize needs and well-being and try to avoid any form of manipulation or deception. In contrast to Dark Patterns, which often put short-term profit for companies over long-term user loyalty, Light Patterns focus on building trust and loyalty through ethical design [4]. Well implemented, Light Patterns can significantly increase efficiency and satisfaction in online interaction [5].
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In order to focus on the user, there are some aspects that should be considered and fall under the term light pattern:
Transparency Users should always Avoiding Mistakes – Why
Clearly understand what actions they are taking and what the consequences are. This includes, for example, clear labels of buttons, understandable language and avoiding misleading terms
Simplicity and accessibility: Complexity should be minimized to improve the experience. In addition, the design should be inclusive and take into account the needs of all users. In concrete terms, this means
Voluntariness: Decisions made by users should always be voluntary and conscious. Actions must not be forced by manipulative design elements
Privacy and control: Users’ privacy should be respected. Users should be given the opportunity to have control over their personal information
A very good and simple example from the Medium platform for a light pattern can be seen in Figure
Cookie policy as a light pattern [10] Avoiding Mistakes – Why
By implementing and considering these positive aspects cameroon mobile phone numbers data companies can not only increase the trust and satisfaction of their users, but also build a positive and sustainable brand image . Examples include Google’s Material Design and Apple’s Human Interface Guidelines [12]. These systems contain extensive collections of light patterns and best practices that support designers in creating consistent and user-friendly interfaces.
Light patterns offer an ethical alternative to the manipulative tactics of dark patterns. By prioritizing transparency, simplicity, autonomy, voluntariness, and privacy, companies can gain the trust and loyalty of users and benefit in the long term. By integrating light patterns into our design practice, we can create a digital world that is more respectful, user-friendly, overall more ethical, and more profitable in the long term.
The four-stage approach of human
Centered design (HCD) is one of various approaches to developing technologies and products in such a way that they meet the needs, abilities and wishes of users. The focus here is on the users.
This approach offers many advantages, but should be carried out carefully to avoid pitfalls in the development of products or services. In terms of diversity , these are mainly the failure to take certain user groups into account. This article presents concrete examples of products or services that have led to pitfalls in product development due to the neglect of various diversity aspects .
Training plans or recommendations in fitness and health apps, for example, are mainly based on data from male study participants [4]. Another example of not taking gender into account is VR glasses. These are often designed for the dimensions of men’s heads and the distance between the eyes of men [5]. As a result, the resulting products do not work optimally for half of the potential users.
Failure to take age into account
Can also make it difficult for people to use a complete list of unit phone numbers product or service [6]. Remote controls, for example, have small, closely spaced buttons and little or poorly chosen contrast. They are difficult to use for older people with impaired vision or motor difficulties [6]. Mobile applications are also often optimized for younger users . The interfaces are often complex and not adapted to age-related limitations.
Commercial facial recognition software showed significantly different error rates for light-skinned and dark-skinned people.
The inclusion of people with different abilities also increases diversity and prevents the exclusion of potential users. Inclusion should be a central point in the development of products and services [9].The reason for this is the high visual challenges of the tool, see Figure 1 [10].